2021 Advertising Project Topics and Materials

Advertising and Marketing project topics and materials for students in advertising, marketing, business administration. However, you are expected to tailor the project topics to suit your need. You can also use our Advertising and marketing materials as a guide. Below are the list of some Advertising and marketing project topics include the ready made materials Audience Perception and Believability of Social Media Advert: A study of Facebook INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS INFLUENCE OF …READ MORE …

INFLUENCE OF HUMAN RESOURCE ON PRODUCTIVITY OF AN ORGANIZATION

This study examined the influence of human resource on productivity of an organization with specific on Nigeria Tobbaco Company Ltd. For any business to grow and succeed, there is need to manage human and material resources. Human resources management is the hallmark of an organization most especially in profit making firms. The study was anchored on System Theory and Theory X and Y. This study adopted research survey research method coupled with 100 copies of questionnaire and 90 copies were returned. The data were analysed using frequency and percentage method. The main findings of the study is that human resources …READ MORE …

INFLUENCE OF BILLBOARD ADVERTISING AS MEDIUM FOR PROMOTING LUX SOAP IN LAGOS

The research is set out to examine the influence of billboard advertising as medium for promoting Lux Soap in Lagos. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. The study is anchored on Hierarchy of Effects Model, Uses and Gratifications Theory and Psychodynamic Theory. Survey research method was adopted and 200 …READ MORE …

USES AND IMPACT OF BILLBOARD ADVERTISEMENT IN PROMOTING LUX SOAP AMONG LAGOSIANS

The study examined the uses and impact of billboard advertisement in promoting lux soap among Lagosians. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. The study is anchored on Hierarchy of Effects Model, Uses and Gratifications Theory and Psychodynamic Theory. Survey research method was adopted and 200 copies of questionnaires were …READ MORE …

ANALYSIS OF THE EFFECTIVENESS OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT

The study investigated the effectiveness of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

ADVERTISING AS INSTRUMENT ON STUDENTS BUYING HABIT OF DETERGENT

The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

ADVERTISING AS A CHANNEL FOR STUDENTS PATRONAGE OF DETERGENT

The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

ADVERTISING AS INSTRUMENT ON STUDENTS PURCHASING HABIT OF DETERGENT

Abstract The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …