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PORTRAYAL OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS

The study appraises women image in advertisement especially in products and services as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard and online advertising campaigns and labeling. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, …READ MORE …

IMPACT OF FOREIGN ADVERTISING ON NIGERIA CULTURE

The study examines the impact of foreign advertising on Nigeria Culture (A case study of Africa Independent Television (AIT). The study was guided on the framework of Perception Theory and Accommodation Theory. Survey method was used coupled with questionnaires that were administered to the selected respondents, out of 399 copies only 360 copies of the questionnaires were returned for analysis.  Frequency and percentage table was used to present the analysis. Findings show that it is true that AIT aired many foreign commercials on their channel while, majority of the respondents admitted that the foreign adverts are very attractive than the …READ MORE …

INFLUENCE OF TELEVISION ADVERTISEMENT ON CHILDREN

Television has become a significant social phenomenon in Nigeria and all over the world. Television viewing is believed to generate social forces of undeniable influence on both the adult and children. Television is assumed to be the most entertainment medium for women and children (Ziden, 2002). One might say television is able to inculcate certain behaviour and create stimulus in children through various cartoons, music, films, advertisement, news and other shows which are televised every day. Television is one of the most important agents of socialisation for the development of the child is television because of its power and potential …READ MORE …

INFLUENCE OF SEX APPEALS IN ADVERTISING

The research examined the influence of sex appeal in advertising, particularly how ladies are portrayed in advertisement especially in this era when they have become an instrument of attraction in advertising. The research was anchored on AIDA theory. Survey research method was used to select respondents among students of Osun State Polytechnic, Iree.  Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as 250 copies were administered. Findings show that many students likes exposure to sex appeal in advert (63.4%) while (73.2%) submitted that sex appeal …READ MORE …

ASSESSING THE CELEBRITY ENDORSEMENT ON BRAND PROMOTION IN GHANA.

The use of celebrity endorser strategy now frequently used by firms or individual marketers to get exposure for their brands/product and for consumers to patronize what they have to offer. This dissertation explores the factors considered by marketers when selecting celebrities to endorse products/brands the consumer’s purchasing behavior after a product has been endorsed. This dissertation seeks to produce an awareness on celebrity endorsement as an effective marketing instrument. This dissertation’s objectives are to assess the factors that are considered in the selection of celebrities for brand/product endorsement at Nestle Ghana Limited and also to find out the consumer behavior …READ MORE …

AN ASSESSMENT OF THE ROLE OF MASS MEDIA IN REBANDING NIGERIA

This study examines the role of mass media in rebranding Nigeria with attention on the Nigerian Television Authority. The role of the media is an indispensable tool that ensuring national and international development, before any country can attain the peak of her success. The contribution of the media cannot wished away, rebranding  of Nigeria must be a collective goal both media and the government, government at all level must do a lots to get the people of Nigeria into this collective goal of rebranding Nigeria the government must ensure  justice equity and fair play, they must provide security for all …READ MORE …

2021 Advertising Project Topics and Materials

Advertising and Marketing project topics and materials for students in advertising, marketing, business administration. However, you are expected to tailor the project topics to suit your need. You can also use our Advertising and marketing materials as a guide. Below are the list of some Advertising and marketing project topics include the ready made materials Audience Perception and Believability of Social Media Advert: A study of Facebook INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS INFLUENCE OF …READ MORE …

INFLUENCE OF HUMAN RESOURCE ON PRODUCTIVITY OF AN ORGANIZATION

This study examined the influence of human resource on productivity of an organization with specific on Nigeria Tobbaco Company Ltd. For any business to grow and succeed, there is need to manage human and material resources. Human resources management is the hallmark of an organization most especially in profit making firms. The study was anchored on System Theory and Theory X and Y. This study adopted research survey research method coupled with 100 copies of questionnaire and 90 copies were returned. The data were analysed using frequency and percentage method. The main findings of the study is that human resources …READ MORE …

INFLUENCE OF BILLBOARD ADVERTISING AS MEDIUM FOR PROMOTING LUX SOAP IN LAGOS

The research is set out to examine the influence of billboard advertising as medium for promoting Lux Soap in Lagos. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. The study is anchored on Hierarchy of Effects Model, Uses and Gratifications Theory and Psychodynamic Theory. Survey research method was adopted and 200 …READ MORE …

BILLBOARD ADVERTISING AS PLATFORM FOR PROMOTING LUX SOAP AMONG PEDESTRIANS IN LAGOS

The study investigated billboard advertising as platform for promoting lux soap among pedestrians in Lagos. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. The study is anchored on Hierarchy of Effects Model, Uses and Gratifications Theory and Psychodynamic Theory. Survey research method was adopted and 200 copies of questionnaires were administered …READ MORE …

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