PERCEPTION OF STUDENTS IN THE USE OF CELEBRITY ENDORSEMENT IN NIGERIA ADVERTISING

The study investigated percception of students in the use of celebrity endorsement in Nigeria advertising industry. The use of celebrity endorser strategy now frequently used by corporate organization like GLO or individual marketers to get exposure for their brands/product and for consumers to patronize what they have to offer.  The …READ MORE …

INFLUENCE OF GENDER STEREOTYPING ON CONSUMERS PATRONAGE OF DOVE GO FRESH CREAM

  CHAPTER ONE Introduction 1.1       Background to the Study Advertising is a persuasive non-personal communication about products, services, or ideas usually paid for by identified sponsors through the various mass media. Today, we are exposed to advertisement everywhere, whether in the bus, walking round the street, on the high ways, …READ MORE …

IMPACT OF FOREIGN ADVERTISING ON NIGERIA CULTURE

The study examines the impact of foreign advertising on Nigeria Culture (A case study of Africa Independent Television (AIT). The study was guided on the framework of Perception Theory and Accommodation Theory. Survey method was used coupled with questionnaires that were administered to the selected respondents, out of 399 copies …READ MORE …

INFLUENCE OF HUMAN RESOURCE ON PRODUCTIVITY OF AN ORGANIZATION

This study examined the influence of human resource on productivity of an organization with specific on Nigeria Tobbaco Company Ltd. For any business to grow and succeed, there is need to manage human and material resources. Human resources management is the hallmark of an organization most especially in profit making …READ MORE …

INFLUENCE OF MOTIVATION ON EMPLOYEES PRODUCTIVITY

The study examined the influence of motivation on employees’ productivity with reference to Unilever Nigeria Plc, Lagos. There is no doubt that motivation of employee helps to enhance organization productivity as.it enhances employees to work hard and help in achieving the goals and objectives of the organization. The study was …READ MORE …

EFFECTIVENESS OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT

The study investigated the effectiveness of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS CHOICE OF TOOTHPASTE

The research was on the thrust to examine the influence of advertisement on students’ choice of toothpaste among students with a focus of University of Lagos students. The research was anchored on Uses and Gratifications  Theory and Persuasion Theory. The research used Survey research method with the questionnaire as data …READ MORE …

IMPACT OF HUMAN RESOURCES MANAGEMENT ON PRODUCTIVITY OF AN ORGANIZATION

This study examined the Impact of Human Resources Management on Productivity of an Organization (A case study Nigeria Tobbaco Company Ltd). For business to grow and succeed. There is need to manage human and material resources. Human resources management is the hallmark of an organization most especially in profit making …READ MORE …

IMPACT OF MOTIVATION ON EMPLOYEE’S PRODUCTIVITY

The aim of this project is to highlight the impact of motivation on employee’s productivity, with reference to Unilever Nigeria Plc, Lagos State motivation of employee helps to enhance organization productivity. It also enhances their employee to work hard and help in achieving the goals and objectives of the organization. …READ MORE …

ADVERTISING STRATEGIES IN PROMOTING ARIEL DETERGENT

The major thrust of this work is to arise the impact of advertising strategies and tactics in promoting Ariel detergent in Delta State. This work is divided into five chapters, using the survey method coupled with questionnaire. This work is aimed at solving the problem of how and what strategies …READ MORE …