ANALYSIS OF THE EFFECTIVENESS OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT

Abstract The study investigated the effectiveness of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed …READ MORE …

PROSPECT OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study examined the prospect of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

USES AND IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the uses and implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data …READ MORE …

IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

INFLUENCE OF MODERN COMMUNICATION GADGETS ON JOURNALISTS IN NIGERIA

Abstract The study investigated the influence of modern communication gadgets journalists in Nigeria. It is obvious that modern communication gadgets like internet, social media, smartphone etch elf journalists in news gathering and dissemination. The study was anchored on Mediamorphosis Theory and Technological Determination Theory emphasizing that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 100 respondents were purposively selected from the Nigerian Union of Journalists, NUJ Chapel Anambra state.  Finding showed that, news gathering …READ MORE …

USE OF MODERN COMMUNICATION GADGETS AMONG NIGERIA JOURNALISM

Abstract The research set out to examine the use of modern communication gadgets among Nigeria journalism. The study was anchored on Mediamorphosis Theory and Technological Determination Theory emphasising that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 100 respondents were purposively selected from the Nigerian Union of Journalists, NUJ Chapel Anambra state.  Finding showed that, news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in …READ MORE …

SMARTPHONES AS TOOL FOR NEWS GATHERING AMONG JOURNALISTS

Abstract The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists …READ MORE …

USE OF SMARTPHONES ON NEWS REPORTING AMONG JOURNALISTS

The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists in …READ MORE …

INFLUENCE OF SMARTPHONES ON NEWS GATHERING AND REPORTING AMONG JOURNALISTS

Abstract The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists …READ MORE …

CITIZEN JOURNALISM AND CHALLENGES OF FAKE NEWS IN NIGERIA

Abstract The study investigated citizen journalism and challenges of fake news in Nigeria with a focus on NUJ Port Harcourt. It is not an over emphasized that fake news has affected the social-political nature of this country and many developing nations at large because it did not only robbed the mainstream media its integrity, trust and reliability but also ruin the business of reporting which is important watchdog. The study is anchored on Social Responsible Theory, Democratic Participant Media Theory and Information Systems Theory. Survey research method was employed while questionnaire was used as data collection instrument. Taro Yamani Formula …READ MORE …

INFLUENCE OF NEW MEDIA ON PUBLIC OPINION AND CYBER ACTIVISM AMONG YOUTH ONLINE

This research investigates the influence of new media on public opinion and cyber activism. However, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in Western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from online respondents. One hundred (100) copies of questionnaire were sent via email of which 90 copies of the questionnaires were returned for data analysis. Findings shown that new media particularly social …READ MORE …

USES AND INFLUENCE OF INTERNET ON THE PRACTICE OF JOURNALISM IN NIGERIA

Internet has been a plus to the practice of modern journalism which cannot be denied as a result this research is on the thrust to examine the uses and influence of internet on the practice of journalism in Nigeria with emphasis on journalists in Osun State. The research equally covered electronic mail, social media, search engines, video conferencing skyping and lots more has changed the conventional face and practice of mass media like: radio, television, newspaper and magazine not only in Nigeria but across the globe. The study was anchored on Technology Determinism. Survey research method was adopted while questionnaire …READ MORE …

PERCEPTION OF STUDENTS TOWARDS THE CHOICE OF SMARTPHONE AMONG STUDENTS

Smartphones usage is a common type of phones among students of tertiary institutions in Nigeria. It is on this thrust that the study examines perception of students towards the choice of smartphones in Nigeria. with a focus of University of Jos students. The research was anchored on Individual Difference Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students of University of Jos love smartphone that has internal memory, camera especially rear camera and fast in operation i.e speed O.S. among …READ MORE …

Influence of Facebook on the Menace of Coronavirus in Nigeria

The research was on the thrust to evaluate the influence of Facebook on the menace of Coronavirus in Nigeria. Lots of youth especially students of tertiary institutions used Facebook to learn more about Coronavirus and schools resumption news. The research was grounded on Technological Determinism Theory and Social Cognitive Learning Theory. The study used Survey method for carrying out this study. The main data collection instrument was questionnaire which was used to elicit responses from the respondents. The study used Non-probability sampling technique, purposive sampling technique in particular. The study used Descriptive Statistics with emphasis on frequency and percentage method. …READ MORE …

Influence of Social Media on Covid19 Pandemics in Nigeria

The study was set out to examine the influence of Social Media on Covid19 Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory, Agenda Setting Theory and Social Cognitive Learning Theory. Survey research methodSurvey research method as a quantitative method was adopted for this study. Questionnaire was used to elicit responses from the respondents that were drawn. The research use Non-probability sampling technique ( Purposive Sampling). The data collected was analysed using …READ MORE …

ASSESSING THE POPULARITY OF FACEBOOK ADVERTISING

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online especially on Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research assessing the popularity of Facebook advertising in Osun State Polytechnic, Iree. Survey research method was adopted while questionnaire was adopted for gathering data. Multistage sampling method as probability sampling technique was used to select respondents. Two hundred and fifty (250) respondents were drawn among the students. The data collected …READ MORE …

IMPACT OF INTERNET ON THE PRACTICE OF JOURNALISM IN OSUN STATE

This project basically takes a critical look at the Impact of Internet on the Practice of Journalism in Osun State. Emphasis is on the positive and negative effects of new media (modern media) on the old media or traditional mass media in today’s practice especially in sending and receiving information. The new media which simply represented by the internet embedded with some facilities or applications like: electronic mail , facebook, Google, yahoo, video conferencing ,chart room, video phone, smartphone and lots more have changed the conventional face and practice in old mass media like: radio, television, newspaper and magazine not …READ MORE …

INFLUENCE OF SOCIAL NETWORK PLATFORMS ON MALARIA CAMPAIGNS AMONG STUDENTS

The research examined the Influence of social network platforms on malaria campaigns among students of University of Lagos. It was observed that in this era of Information and Communication Technology, social media especially facebook,and twitter have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhances citizen participation in news gathering and dissemination. Social media has in the recent time turn the citizen not only as information consumers but also information distributors which is now known as “Citizen Journalism”. Surveyr research method was adopted while 373 copies of questionnaires were …READ MORE …

IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA

This research examined the impact of social media in local government administration in Nigeria with Osogbo local government as a case study. The research method adopted for this research was survey in which one hundred and fifty questionnaires were administered to the respondents within Osogbo local government secretariat and community while 130 copies of questionnaire were returned. Without doubt, social media have revolutionalized the practice and performance of Public relations at all level particularly with the recent introduction in the local government administration in Nigeria. However, despite the fact that social media have been in our society in about a …READ MORE …

AN ASSESSMENT OF THE USE OF SOCIAL MEDIA BY STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA

The research does an assessment of the use of social media by students of tertiary institutions in Nigeria, using Osun State University students, with a view to ascertain the level of compliance with social media networks for political awareness from students of the selected institution, as well as to know the extent in which students learning skill can be improved through social media. Technological Determinism and Uses and Gratification Theories were used as justification for the work. The research used survey research method coupled with 150 copies of questionnaires that were administered to respondents, out which 145 copies were correctly …READ MORE …

FACEBOOK AS EMERGING TOOL FOR POLITICAL PARTICIPATION

The study examined the influence of social media particularly Facebook as emerging tool for political participation in Delta State, Nigeria. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. Survey research method was used coupled with 300 copies of questionnaires that were administered to residents in the three senatorial districts of Delta state. This political dispensation, political office holders, politicians, including president and governors created and manage social media account such as facebook, twitter, Instagram among …READ MORE …

SOCIAL MEDIA AS TOOL FOR ENHANCING INFORMATION SHARING AND PUBLIC PARTICIPATION IN GOVERNMENT

The research set out to examine Social media as tool for enhancing information sharing and public participation in Government. This is necessary at this point in time when many Nigerians especially are now active online particularly on social media- facebook, twitter, instagram and whatsapp and the passage of freedom of information during the past administration of Goodluck Jonathan which offers citizen participation in governance. The research was anchored on technological determinism theory and Social Media Networking Viral Model. Cluster sampling technique was adopted to select respondents in major strategic locations within Lagos state and 40 respondents were picked each from …READ MORE …

INFLUENCE OF HATE POLITICAL CAMPAIGN ON FACEBOOK AND VOTER’S PERCEPTION OF THE 2015 PRESIDENTIAL ELECTION

This research examines the Influence of Political Campaign Hate Speech by Facebook Users on Voters’ Choice for the 2015 Presidential Candidate. The study was anchored on Source Credibility Theory and Technological Determinism Theory. The theory stated that media technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age to another (Tribal- Literate- Print- Electronic-Internet). Social media as an emerging tools for political mobilization, organisation, education and political interaction was used to the fullest for the first time in Nigeria politics. The main data collection instrument are …READ MORE …

SOCIAL MEDIA AS EMERGING TOOLS FOR POLITICAL MOBILIZATION IN NIGERIA

The study examines social media as emerging tools for political mobilization in Nigeria (A case study of 2018 Governorship Election in Osun State). The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. The study was anchored on Technological Determinism. Survey research method was adopted while the data collection instrument was questionnaire. 250 copies of questionnaires that were administered to the respondents in OSPOLY and 180 were retrieved. Findings have shown that as a result of the …READ MORE …

IMPACT OF INTERNET ON RESEARCH AND READING HABITS OF MASS COMMUNICATION STUDENTS

The research examined the Impact of Internet on Research and Reading Habits of Mass Communication Students of Osun State Polytechnic Iree. The research was anchored on Technology Determinism Theory Uses and Gratifications Theory. Stratified Random sampling technique was used to select respondents among Mass communication students of the institution. The reserach used survey research method coupled with 100 copies of questionnaires that were administered to the respondents from which 96 copies were correctly filled and analysed using frequency and percentage table method.. Findings show that students used the internet often at least spent 1-5 hours daily for research, reading, learning …READ MORE …

TELENURSING: BARRIER, CHALLENGES AND WAY FORWARD

 This refers to an emerging practice in the field of nursing where nurses can remotely to relate, treat, prescribe and response to patients anywhere in the world with the aids of modern information and communication technologies (ICTs). There are several factors that are currently responsible for the growing nature of telenursing in the world and in Nigeria in particular such as high demand for the easy access and convenience health treatment, high media literacy, access to internet and other ICTs tool, confidence and determination to explore and seek help anywhere.  Another responsible factor is the enactment of law that and …READ MORE …

ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWSPAPERS

The aim of the research work is to assess audience awareness, accessibility and patronage of online news. Reading from online newspaper is on the increase as technology is more advanced to the extent that students can access news online using their personal computer, Smartphone, GPRS mobile phone, tablet computer and others. Survey research method was adopted coupled with 150 copies of questionnaires. Also, frequency and percentage method of data analysis was used to analyze data. From the findings, it is clear that soon there will be less hard copy of newspapers in circulation as more readers now prefer online news …READ MORE …

ROLE OF SOCIAL MEDIA IN CURBING THE SPREAD OF EBOLA VIRUS AMONG UNILAG STUDENTS

The research examines the role of social media in curbing the spread of ebola virus using Facebook users who are students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook, and twitter have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. Social media has in the recent time turn the citizen not only as information consumers but also as information distributors which is now known as “Citizen Journalism”. Survey research …READ MORE …

APPRAISAL OF CORPORATE SOCIAL RESPONSIBILITY IN SOME SELECTED BANKS

ABSTRACT The research appraises corporate social responsibility in some selected banks in Osogbo particularly in the First Bank, GTB and Diamond Bank respectively. For organisation to grow, survive and have favourable image, it must be socially responsible because it is regarded as the overall personality of an organisation while it serve as a soft selling strategies. Stakeholder Theory and Gruning & Hunt Model was used. Survey research method was used while the data collection instrument used was the questionnaire. The study will employ Non-probability sampling technique to select 150 respondents in First Bank, GTB and Diamond Bank. The data were …READ MORE …

ANALYSING THE IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

The research analyses the implications of social media on press objectivity with a focus on students of Osun State Polytechnic, Iree. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while …READ MORE …