Abstract The research is set out to compare social media and radio stations on the level of News information assessment with a particular focus on the Twitter and Splash FM, Ibadan. The study was anchored on the Source Credibility and Uses and Gratification theories. The research used survey research method coupled with 200 copies of questionnaires that were administered to respondents with the University of Ibadan from which 180 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Findings show that Twitter is the most preferred with over 80% subscribed to that. This implies …READ MORE …
Category: New Media Project Topics
INFLUENCE OF SOCIAL MEDIA ON NIGERIAN UNDERGRADUATES DRESSING HABIT
Abstract The research examines the influence of social media on Nigerian university undergraduates dressing habit with a focus on Wesley University and Obafemi Awolowo University. Social media have remained platform for interaction, communication, shopping especially in this era where advertisers are targeting youth everywhere including on social media and other online platforms in order sell while exposure to how other people dress have influence their fashion shopping and dressing mannerism. Survey research method was adopted in which 200 copies of questionnaires were administered to students from the duo institution out of which 192 were retrieved and analysed using frequency and …READ MORE …
IMPACT OF ONLINE NEWS ON READERSHIP PATTERN OF NIGERIAN STUDENTS
Abstract The research examines the impact of online newspapers on the readership pattern of Nigerian students among the Osun State Polytechnic, Iree. There is no doubt about the fact that reading from, websites, blogs and social media are on the increase among students as technology is becoming more advanced to the extent that students can access newspaper online using their Smartphone, GPRS enable phone therefore and computer. The study was explained under Technological Determinism and Diffusion of Innovation theories. Survey method was adopted coupled with 100 copies of questionnaires that were administered within the polytechnic campus using non-probability method (purposive …READ MORE …
Audience Perception and Believability of Social Media Advert: A study of Facebook
Abstract The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. Survey research method was used and questionnaire was also adopted to gather data from over 200 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of the respondents trust and patronise products and …READ MORE …
IMPACT OF FACEBOOK AND WHATSAPP AS EFFECTIVE INTERPERSONAL PLATFORMS OF COMMUNICATION
Abstract The study is concerned with the impact of Facebook and Whatsapp as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. There is no doubt about the fact that the world is completely in a global village as postulated by Professor Marshall McLuhan, according to him the world is now compressed into a single electronic room where information from far and near can be exchanged with a click of a mouse. However, social media is one of the internet tools that facilitate effective, interactive, interpersonal and immediate feedback in communication among …READ MORE …
New Media and Public Opinion Management: A study of Madona University
Abstract This study was on the thrust to investigate the role of new media and public opinion. However, online opinion formation, internet opinion, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from respondents within Madona University students among the users of internet particularly the social media users. One hundred (100) copies of questionnaire were printed …READ MORE …
IMPACT OF MASS MEDIA CAMPAIGN ON REDUCTION OF MALARIA IN BORIPE LOCAL GOVERNMENT
Abstract This research revolved on the Impact of the Mass Media campaign in reducing malaria disease with a focus on the residents of Boripe local government area of Osun state. It is evident from the findings of this study that mass media especially radio and television are playing a very crucial role in reducing malaria and maternal death among people through regular sensitization and education programmes. Similarly, mass media is one of the major powerful tools of reducing malaria. Critical reviews to related literature were made. Relevant theories were used to gratify the study some of which include Social Responsibility …READ MORE …
AUDIENCE PERCEPTION OF FACEBOOK AS MARKETING MEDIUM
Abstract Big, Small and Medium Enterprises and individuals are now promoting their products and services on online inlcuding Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research investigates audience perception of sponsored Facebook advertisement on Kwara State University students. Survey research design was adopted as a quantitative method using questionnaire for data gathering. Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using …READ MORE …
KWARA STATE UNIVERSITY STUDENTS ATTITUDE TOWARDS FACEBOOK SPONSORED ADVERTISEMENT
Abstract Big, Small and Medium Enterprises and individuals are now promoting their products and services on online inlcuding Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research investigates audience perception of sponsored Facebook advertisement on Kwara State University students. Survey research design was adopted as a quantitative method using questionnaire for data gathering. Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using …READ MORE …
INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN BOWEN UNIVERSITY
Abstract Some school of thought believe that social media is a veritable tool for public relations day to day activities been as a public managment incline profession. It is on this notion that the research is geared towards assessing the influence of social media on the practice of public relations in Bowen University Public Relations Unit. The research is anchored on Technology Determinism Theory and Four Models of Public Relations by Grunig and Hunt which stated that technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological …READ MORE …
Impact of Social Media on the Voting Patterns of Students
Abstract The research investigated the impact of social media on the voting patterns of students of Osun State Polytechnic Iree. The study was anchored on Technological Determinism Theory by Marshall Mcluhan. The theory stated that media technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age to another (Tribal- Literate- Print- Electronic-Internet). Social media as an emerging tools for political mobilization, organisation, education and political interaction was used to the fullest for the first time in Nigeria politics. The research used quantitative method (survey) coupled with …READ MORE …
INFLUENCE OF NEW MEDIA IN ACHIEVING COMMUNICATION EFFICIENCY IN RADIO AND TELEVISION STATIONS
Abstract The research examined the influence of new media in achieving communication efficiency in radio and television stations with much emphasis on the positive contributions of new media (modern media) on the old media or traditional mass media in today’s practice especially in news gathering, writing, processing, and dissemination.T he new media which simply represented by the internet embedded with some facilities or applications like: electronic mail , facebook, google, yahoo, video conferencing, chat room, video call and lots more which have changed the conventional face and practice in old mass media like: radio, television, newspaper and magazine not only in Nigeria …READ MORE …
IMPACT OF SOCIAL MEDIA ON THE PRACTICE OF MODERN JOURNALISM
ABSTRACT The aim of this study was to determine the impact of social media on the practice of modern journalism in Nigeria with a focus on journalists in Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet. Throughout history, developments in technology and communication have gone hand-in-hand, and the latest technological developments such as the internet have resulted in the advancement of the science of communication to a new level. The process of …READ MORE …
PERCEPTION OF UNIVERSITY UNDERGRADUATES ON THE EFFECTIVENESS OF SOCIAL MEDIA IN GUBERNATORIAL ELECTIONS IN KWARA STATE
Abstract The study basically examined the Perception of University Undergraduates on the effectiveness of Social Media in Gubernatorial Elections in Kwara State”. The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization. Survey research method was adopted in which data were collected among Kwara State University students using questionnaire. Four hundred (400) questionnaires were distributed, out of which, three hundred and sixty (360) copies were retrieved and analysed. Findings show that many …READ MORE …
INFLUENCE OF SOCIAL NETWORKING ON DEMOCRACY IN NIGERIA
Abstract The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. It is against this backdrop that this paper examines the Influence of Social networking on Democracy in Nigeria: An Overview of 2015 Presidential Election among students. The study is anchored on McLuhan theory on New Media. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. 300 copies of questionnaires that were administered to the three tertiary …READ MORE …
INFLUENCE OF SOCIAL MEDIA ON CHOICE OF CANDIDATE IN THE 2019 ELECTION
Abstract The research therefore examines the influence of social media on choice of candidate in the 2019 gubernatorial election (A case study of Kwara State). Cross sectional survey research method was adopted in which data were collected among residents in Ilorin Metropolis using questionnaire as a data collection instrument. Two hundred (200) copies of questionnaires were distributed, out of which, one hundred and ninety two (192) copies were retrieved and analysed. Findings show that many of the respondents participated in the 2019 election while they also search and participated in political debate and discussions on social media before, during and …READ MORE …
PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS: AN APPRAISAL OF FACEBOOK
Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view advert on social media to the extent of navigating the sponsors webpage. The challenges facing social media users in patronizing goods and services online were attributed to fear of been duped, poor browsing data and service to stay long on a …READ MORE …
Public Relations Project Topics and Materials
LIST OF PUBLIC RELATIONS PROJECT TOPICS AND MATERIALS THAT CAN BE USED BY ND, HND, BSC, PGD AND MSC STUDENTS. NOTE: THESE Public Relations Project Topics and Materials CAN BE MODIFIED TO SUIT YOUR PURPOSE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS’ SATISFACTION ROLE OF PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS IMPACT OF PUBLIC RELATIONS IN FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS IMPACT OF EFFECTIVE COMMUNICATION IN INCREASING ORGANIZATIONAL PRODUCTIVITY: A STUDY OF NIGERIAN BREWERY PLC RELEVANCE OF PUBLIC RELATIONS IN HEALTH INSTITUTIONS (A CASE STUDY OF EKITI STATE TEACHING HOSPITAL, ADO-EKITI) ROLE OF PUBLIC RELATIONS …READ MORE …
Impact of Social Media Malaria Campaign on Facebook and Twitter among Students
Abstract The research examines the Impact of Social Media Malaria Campaign on Facebook and Twitter using Osun State Polytechnic, Iree as a case study. It is observed that in this era of Information and Communication Technology, social media especially facebook, and twitter have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. Social media has in the recent time turn the citizen not only as information consumers but also as information distributors which is now known as “Citizen Journalism”. Survey research method …READ MORE …