INFLUENCE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS

ABSTRACT: The study investigated the effect of social media on academic performance of secondary school students with a specific focus on Ilobu Commercial Grammar School and Ima High School, Ilobu. There is no doubt about the fact that the world is completely in a global village as postulated by Professor Marshall McLuhan, according to him the world is now compressed into a single electronic room where information from far and near can be exchanged with a click of mouse or touch of screen. The study was anchored on Technological Determinism Theory. A survey research method was adopted with the use of questionnaire to elicit data from the respondents. Accidental sampling technique as a non-probability approach was used to select respondents. The data collected were analyzed in frequency and percentage method. The study finds out that has enhanced interaction with less time spent on other online activities that can enhance their academic performance. The study recommended that students especially in secondary school should minimize the time spend on social media and use other internet platform such as Google classroom etc to boost their academic performance.


academic performance

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

Alfred. et al. (2006). Says communication is a basic human need and for that reason, man has always found a means of meeting this need either through interpersonal or mass communication.

Unlike in the past, the people of the world are today living in a global village because of various breakthroughs in information technology. According to a Canadian Professor of English Marshall Mcluhan, “The world is now in a global village where the whole world is now compressed into a single electronic chat room”.

Katz,(2009). Opines that information that usually takes many days or weeks to disseminate now takes seconds or minutes. It is now possible for people to make interpersonal communication with others to get desired information as quickly as possible from other areas of the country or from other countries with the use of social media without leaving their immediate environment.

The growth of technology toward the end of the 20th century propelled by the emergency of the internet, satellite e.t.c led to what is called social media. While social media, on the other hand, is a term in this present world which means encompasses the emergency of the digital, computerized or networked interactive information channel. It should be noted that because.

Also, social media is a form of electronic communication that facilitates interaction based on certain interests and characteristics. Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social dialogues. and one of such is Facebook, Twitter, Eskimi, and 2go social networking.

Therefore, Facebook started as a local social network made for the students of Harvard. It was developed by a sophomore, Mark Zuckerberg. Facebook was actually made by hacking Harvard’s data base containing identification images of students. The initial idea was actually to compare the faces of students with images of animals, for entertainment purposes. However, due to the potentially damaging contents of the site, the creators decided to put it down before it caught the attention of school authorities.

The application was shut down, but the idea of creating an online community of students came to existence. The platform was then improved and sooner than they expected, Facebook was released in campuses other than Harvard. Thereafter, high schools were already starting to get attracted to the idea of having online communities, thus opening the website to the younger population. In 2006, facebook.com ultimately offered the opportunity to the rest of the world.

It is against this background that the study investigated the influence of Social Media on the Academic Performance of Secondary School Students” with a specific focus on Ilobu Commercial Grammar School and Ima High School, Ilobu. The study wants to finding out the extent which social media has been used and its influence on students’ academic performance.

1.2       Statement of the Problem

Advancement in technology in this era has reshaped all human activities on earth to include communication. The world has become a global village as postulated by Prof. Marshal McLuhan where the use of computer and internet facilities is indispensable. Social media is among the numerous means by which people interact and communicate online.

Today millions of people are now on social media such as Facebook, Whatsapp, Twitter and others exchanging views, ideas and other related matters with a good number of them being young. It is against this background that the study investigated the  influence of Social Media on Academic Performance of Secondary School Students” with a specific focus on Ilobu Commercial Grammar School and Ima High School, Ilobu. The study wants to find out the extent to which social media has been used and its influence on students’ academic performance. 

1.3     Objectives of Study

i.          To know the nature of activities in which students engage on social media.

ii.         To examine if social media influence students’ academic performance.

1.4      Research Questions

i.          What activities do students engage in on social media?

ii.         Do social media influence students’ academic performance?

1.5       Significance of the Study

Fundamentally, it is essential we understand current usage and behaviour and identify potential problems so that they can bead dressed. This can be seen in the amount of academic studies on social media within the last seven years.

However, Danah Boyd has gathered a collection of research about social networking sites that lists approximately one hundred and fifty research papers, three books, and seven research reports published in the years 2003-2010. (Boyd, 2010) None of these papers covers Africa. This shows a lack of research that concerns the African region and especially Nigeria where this form of media is greatly used.     

Therefore the overall motivation for conducting this study is to contribute to research about social media in Nigeria. This research should also create a platform for further research in this field and how it affects business processes as well other spheres of life.

This research should provide useful data for market researchers, marketing and product development professionals as well as educators as to how they can maximize social media for optimum benefit in their various fields.

1.6       Scope of the Study

The study examined the influence of social media on students’ academic performance was narrowed down to Ilobu Commercial Grammar School and Ima High School, Ilobu with the view to represent all other secondary schools since it is difficult to reach all students in Nigeria.

The demographic factor of the selected school in terms of experience, education background,  age, sex e. t. c must be visiting before the distribution of the research instrument.        

1.7       Operational Definition of Terms

Social Media: A group of internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content.

Academic Performance: This is the overall performance of students in their studies (academic classwork, assignments, examinations etc


“INFLUENCE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS


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