INFLUENCE OF SOCIAL MEDIA AS AGENDA SETTER TOOLS IN ELECTION

The study investigated the influence of social media as agenda setter tools in election. The rising of social media otherwise known as citizen media in this digital era have transformed the socio- economic and particularly political development of Nigeria as it offers platform for political debates, political campaign and political mobilization especially in Election. Cross sectional survey research method was adopted in which data were collected among residents in Obubra L.G using questionnaire as a data collection tool. Two hundred (200) copies of questionnaires were distributed, out of which, one hundred and ninety two (192) copies were retrieved and analysed. Findings show that many of the respondents participated in election because they mobilize via social media while they also search and participated in political debate and discussions on social media before, during and after the election with many served as voters during elections. It was recommended that social media should be improved to enhance better public mobilization, sensitization and true democracy in Nigeria through citizen sensitization programmes rather than hate words, name calling and posting of unverified information or result during election.

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