SOCIAL MEDIA AS TOOL FOR ENHANCING PARTICIPATION IN GOVERNANCE

ABSTRACT: The research set out to examine Social media as tool for enhancing participation in governance. This is necessary at this point in time when many Nigerians especially are now active online particularly on social media- Facebook, Twitter, Instagram and Whatsapp and the passage of freedom of information during the past administration of Goodluck Jonathan which offers citizen participation in governance. The research was anchored on technological determinism theory and Social Media Networking Viral Model. Cluster sampling technique was adopted to select respondents in major strategic locations within Lagos state and 40 respondents were picked each from Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka making the sample size to be 200 respondents. The main data collection instrument for this research work was questionnaire. The method of data collection for this research was face to face administration of questionnaire to the respondents. Descriptive statistics was used to analysis the data collected in frequency percentage and tables. Finding shows that, the most commonly used social media among Nigerians is Facebook, Twitter and Whatsapp. It is also noted that majority of the respondents (69.8%) log in or use one information communication technology or the other on a daily basis. Most of the respondents (46.9%) received, shared and participated in discussion about government activities and policies once in a while using information technology and social media. While, majority of the respondents learn about their civic responsibility or civic right via social media and I.T. Also, comments and reactions from social media users influence government decision making partially while comments, posts and twits on social media can be seditious when users are posting unverified information, sharing malicious message and invading on one’s privacy.


PARTICIPATION IN GOVERNMENT

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND TO THE STUDY

The rising of the Information Communication Technology particularly social media have made the public domain to grow while information that used to be in the expert domain is becoming publicly available and new mechanisms for public involvement are being explored.

According to Akinfeleye, (2015) in a political chart on Channels TV prior to the 2015 General Election in Nigeria established that members of the mass media are no longer the only body setting agenda on social-political-economy matters again in this era of citizen journalism as citizens are now part of the agenda setters who set it through their social media timeline, group, blog and many other online platforms this prevented media monopoly and hegemony.

Today, people can discuss government policies, programmes, activities and pass their judgement through social media which translated to their participation in governance. This activities among the citizens is called citizens journalism or civic journalism. 

For instance, kidnapping of the over 200 Chibok school girls some two years ago was know within few days and went viral on social media with different opinion, also, the release of 21 Chibok girls became an issue of debate among Nigerians on social media, blogs, web pages and so on within few seconds of the incidence with difference headings and picture picked from different angles. The same occur when the government announced the removal of fuel subsidy and to the recent announcement of sales of government asset.    

However, advancement in Information and Communication Technology otherwise known as new media in this 21st century has revolutionalized all facets of human activities including communication, interaction and politics.

Kur (2004) cited in Awake Magazine (2002) posits that the dynamic nature of the 2lst century and more centuries to come rest on technological revolution. No wonder, Marshall McLuhan, a Canadian English Professor in 1964 propounded the concept of “Global Village” regarding the entire globe as having the potentials of becoming a “global community” where information and news about anything and anywhere in the world would be readily available for anyone’s consumption in any part of the world (Christopher, 2012).

Vangie (2015) says as of August 07, 2015 there was an estimated three billion, one hundred seventy nine million thirty five thousand two hundred (3,179,035,200) Internet users worldwide. The number of Internet users represents nearly 40 percent of the world’s population. According to world meters.info, world population is below 7.4 billion with projection that more than 5 billion people will be online by 2020 (Cicso, 2015) is a name of organization.

The country with the largest number of Internet users is China, followed by the United States and India in September 2014. In Africa continent, Nigeria is top among the users of internet with 86,219,965 March 30, 2016.

According  to Adedeji (2015)  in Suomen Toivo–Think  Tank  (2012) writes that “social  media  are  new information network and information technology using a form of interactive communication skills, where users produce the content of information and interpersonal relationships are established and maintained  in  the  process. A typical social media services could be content  sharing, web communities, or an Internet forum. On the  social  media,  the  users  are  not  passive  like in  the  case  of  television, radio,  and newspaper, rather  they  are  now active in  the  formation  and  exchange  of  information (Adedeji, 2015).

An information that emanated from a member of the forum might become topical and  even  spread  beyond  where  it  was  first  discussed.  Typical examples of  social  media  Include: Facebook, Twitter, Whatshapp and Instagram etc.. Today, social media is deeply involved in shaping public opinion, perceptions and an awareness of events as they unfold. Information that used to be private domain is now in the public domain as citizens are now part of information gathering and dissemination (Robert and Godwin, 2012). 

More recently, citizen journalism (also known as public journalism) has become the media equivalent of grassroots democracy. This is because, as each participatory democracy encourages its citizens to participate and contribute to the administration of the state, so citizen journalism allows for public engagement in the media practice.    

A tremendous change in the Nigerian political process has been the rise of social media. How social media has influenced politics in Nigeria is prominently shown in the way that political parties were unable to change election results as they were coming out of the various polling stations. The use of platforms such as Facebook, WhatsApps, Twitter and Instagram have emerged as an important means of electioneering and the policing of election results (Audu, 2015).

The same social media was used for election it could be used for other activities such as checkmating government in the form of cyber activism, cyber mobilization on issues of public interest. It against this background that the research examines social media as tool for enhancing information sharing and public participation in Government especially to check government excesses, expressing their opinions, views about government activities; programmes etc. that ordinary might not be possible through traditional mass media. 

1.2       STATEMENT OF THE PROBLEM

There are lots of research done on cyber or online use but only few focused on social media usage in checkmating government abuse, activities, programme and policies, although, there have been lots of research relating to the influence of social media on adolescent social behaviour, the internet on research and education among student, social media and students addictions, social media and hate speech etc). 

Poor cyber policies and law regulating users conducts in virtual environment, level of cyber education and exposure of the users, the believe that they cannot be tracked, creation of anonymous account on the Internet, the cyber skills of the officers to police online users, poor cyber security and privacy, religion, ethnicity among others have been attributed to major causes and challenges of social media as an effective tool to checkmate activities of governance.

Social media users in Nigeria know little or nothing about the rule or law guiding posting, comments, sharing of information and so on and how to better use it to mobilize against government politics and programmes.

Majority of the social media users expressed their opinion with little or no proper editing of the contents they are sharing. The source of some of the information, idea, concept being discussed on social media and through other sites are not credibility. Opinions and attitudes are only formed based on the information posted on social networking sites      

This research is concerned with the Social media as tool for enhancing information sharing and public participation in Government with the view to know the extent which publics are using social media for socio-political development and some of the challenges that might be hampering its effectiveness.

 1.3       Objectives of the Study

  1. To examine the extent at which people exploring social media in sharing information and participating in governance.
  2. To examine challenges hindering effective use of social media as a tool for sharing information and participation in governance among Nigerians.

1.4        Research Questions

  1. To what extent are people exploring the social media in sharing information and public participation in governance?
  2. What challenges hindering effective use of social media as a tool for sharing and participation in government among Nigerians?

 1.5       SIGNIFICANCE OF THE STUDY

This research which is relatively new to the field of mass communication, although some scholars have written on press freedom and mass media, freedom of press and investigative journalism yet only few of them ever written on social media and press freedom because is an emerging area. 

Therefore, being a new aspect, the work will benefit bloggers, students and media professionals on the need to use social media appropriately rather than encouraging abuse, name calling and hate speeches on their platforms. 

Individuals will benefit from this study because they will know how beneficial the Freedom of Information has empowered them while some of the limitations to their freedom of information will be revealed to them.

Corporate bodies such as Nigerian Union of Journalists, Nigerian Institute of Public Relations, CDHR and other related organisations will through the research know how best to utilize social media and other information technology in mobilizing and checkmating government excesses or calling government to order.

Government alongside its agencies is expected to know why social media as one of the targeted media of dissemination of information and design policies and regulations that will be prevent its abuse. i.e Government through its agencies such as National Assembly should be conscious on what will be the clauses in the proposed bill if it will be accepted by the society who believed that democracy is about freedom. 

Future researchers who many what to carry out research in this area or related aspect will find this materials as reference point. The core significance of the study is to add to the body of knowledge in mass communication and fill the gap in the area of press freedom, freedom of speech and expression, social media/online media law in Nigeria among others.

1.6       SCOPE OF THE STUDY

The study which examined SOCIAL MEDIA AS TOOL FOR ENHANCING PARTICIPATION IN GOVT. was limited in scope to respondents in Lagos metropolis particularly those in Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka, respectively for proximity and due to time, fund, geographical structure of Nigeria and other logistics since it is very difficult if not impossible to study all respondents in Nigeria.

The demography variables of the respondents such as sex, age, income level, educational qualification, religion etc are considered before the structuring and distribution of the research instrument.  

1.7       OPERATIONAL DEFINITION OF TERMS

Social media: These are online platforms or applications that are built on web 2.0 which facilitated users generated content and interaction among user. A typical examples are Facebook, Twitter etc.

Enhance: This means how using of social media better discussion, sharing information and participating in politics and governance generally among Nigerians. 

Governance Activities: This refers to the programmes and policies of government such as removal of subsidy, anti-corruption crusade of the present government, recession, Chibok girls, book-haram etc   

Public Participation: It means making people to take part or the process of mobilizing people towards a particular issue or activities.

Governance: The traditions and institutions by which authority in a country is exercised which could be at the local, state and national level.

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PARTICIPATION IN GOVERNANCE

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