ABSTRACT: This study examined the use of new media as a business tool among undergraduates in Nigeria. This research project specifically looked at respondents’ usage
Abstract: The study investigated the effectiveness of social media on product promotion. The study was anchored on Technological Determinism Theory (TDT) to give the study
ABSTRACT: This study examined the use of new media as a business tool among undergraduates of University of Lagos during the ASUU Strike. This research
Abstract: The main objective of this study was to explore perception of consumers in Lagos regarding the portrayal of women in Guinness Stout’s advertising campaigns.
PREAMBLE ON ADVERT RECALL The impact of advertising recall strategies on students is pivotal in shaping their awareness and preference for goods and services. Effective
What are Mass Communication Project Topics? Mass communication project topics are research topics that focus on the field of mass communication. This field encompasses a
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Abstract:: The study investigated the evaluating the effectiveness of digital technology on brand patronage by youths in Lagos State. The study was anchored on Technological
Abstract: The research objective was to examine the impact of billboard campaigns on anti-cultism among students. Cultism’s activities have turn most of the school into
Abstract: The major thrust of this research is to examine the Influence of advertising on consumer buying habits of competing brands in Ikeja and Ikorodu
Abstract: Every brand or business begins and end with advertising, thus, many businesses and brands now desperately looking for effective means to promote their brands
Abstract: The study investigated influence of Lush Hair TV advertisement on the buying habit among female students of …………………………… The research was anchored on Shifting
THIS IS THE LIST OF OUR MARKETING PROJECT TOPICS AND MATERIALS FOR STUDENTS, it can be equally used by mass communication students and other related
Keywords: GENDER STEREOTYPING CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising is a persuasive non-personal communication about products, services, or ideas usually paid
Abstract: The study investigated consumers perception of female models in the advertising of lux soap among working females in Eti-Osa Local Government. The study noted
ABSTRACT: The study examined the impact of celebrity endorsement on consumer buying behaviour; a case study of AIRTEL testimonial advertisement. The study was used Source
Abstract: The study investigated the influence of celebrity endorsement on the patronage of Infinix smartphone among Adeleke University Students as one of the strategies used
Abstract: The main objective of the study was to investigate the effect of Hypo TV advertisement on Students’ Choice of Bleach with a reference to
Abstract: The study impact of indigenous language in telecom customers care on customers satisfaction among Osun State University Students Osogbo. The rationale for carrying out
Abstract ON INFILM ADVERT The research investigated the attitude and perception of Undergraduates towards Film or infilm advert using Crawford University students as a case
ABSTRACT: T\ used by corporate organization like GLO or individual marketers to get exposure for their brands/product and for consumers to patronize what they have
ABSTRACT: The study’s objective was to examine the impact of foreign advertising on Nigerian cultural values with a focus on Africa Independent Television (AIT). The
ABSTRACT: The core objective of this study was to examine the effectiveness of detergent advert on students buying habit particularly among UNIUYO students. Aside from
ABSTRACT:The aim of this project is to highlight the impact of motivation on employees’ productivity, with reference to Unilever Nigeria Plc, Lagos State motivation of
ABSTRACT: The study was on the thrust to investigate advertising strategies and tactics in promoting products. This study was anchored on Social Judgmental Theory since
Abstract: The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in
ABSTRACT: The study was carried out to find out the Influence of Indigenous Language in Advert Campaigns on consumers. In carrying out this study, the
ABSTRACT: The study examined the impact of newspaper advertisements on an organization using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is very
ABSTRACT: The objective of this study investigated social media particularly Facebook as tool for political participation in Delta State. The emergency and proliferation of social
ABSTRACT: The research examined the effect of Advert Herbal products on the Consumer’s Decision with a focus Amen Scientific Herbal Centre, Taifa-Accra. The research was
ABSTRACT: The study investigated Tuesday Guardian employment opportunities advert on the sales of the newspaper in order to ascertain the extent to which people in
ABSTRACT: The use of celebrity endorser strategy is now frequently used by firms or individual marketers to get exposure for their brands/products and for consumers
IMPACT OF FOREIGN ADVERTISING ON NIGERIAN CULTURE CLICK THE LINK ABOVE INSTEAD Views: 2
ABSTRACT: The research examined the influence of outdoor political advertising on voters in Nigeria, Osun governorship elections as a yardstick. It is of note that;
ABSTRACT: The research study analyzes the challenges facing the media in a capitalist economy with a focus on journalists in Lagos, the commercial nerve of
ABSTRACT: The research examined the impact of sex appeal in advertising campaign, particularly how ladies are portrayed in advertisements especially in this era when they
Abstract: The research investigated the increasing use of celebrity endorsement in advertisements with a particular focus on Pepsi-Cola. Celebrities’ endorsement is one of the many
Abstract: The objective of this study was to investigate the evaluating the role of online media in brand promotion i.e the effectiveness of online media
ABSTRACT: The basic objective of this study was to investigate the influence of advert on students’ patronage of products and services. Advertising is a powerful
ABSTRACT: The study examined the impact of advertisement on telecommunication network preference by students of Osun State University Osogbo because advertisement is a persuasive message
ABSTRACT: The study examined the influence of change in management on employees performance with a focus on First City Monument Bank Plc, Lagos. The purpose
ABSTRACT: This research examined peoples’ perception of media reportage of female aspirants in Nigerian politics, with a special focus on Ikeja residence. Emphasis was also laid
Abstract: The major thrust of this work is to examine marketing mix as tool for surviving business organization with a case study of Nigerian Bottling
ABSTRACT: The study is set out to examine the impact of job satisfaction on organizational commitment with a case study of Nigeria Brewery Plc. Job
ABSTRACT: The research objective was to examined the impact of television advertisement on children with a particular focus on Kunike Nursery and Primary School Osogbo,
ABSTRACT: This study examined the influence of billboard advertisement on products promotion. Advertising is one of the tools used for persuasive communication to the target
ABSTRACT: The research examined audience perception of Lacasera softdrink advertisement on students of Madona University Okija, Anambra state. The study was anchored on Perception Theory.
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The common aim of every business organization is to achieve growth, increase in turn over, assets
ABSTRACT: The research examined audience perception & believability of social media advertisement with a focus on Facebook advertisement among University of Lagos Students. The rationale
ABSTRACT; The research was on the thrust to examine the influence of advertisement on the consumption of Coca Cola with a study of Novena University
