Introduction There are several communication traditions that can be used to address interpersonal communication problems, depending on the specific situation and context. Here are some
DEFINE AND EXPLAIN COMMUNICATION THEORY Communication theory is a field of study that seeks to explain how communication processes and systems work. Communication can
Introduction Indigenous communication and mass communication are two different forms of communication that serve different purposes. Indigenous communication refers to the communication practices and
Introduction/ ISSUES IN COMMUNICATION FLOW, GLOBAL VILLAGE AND TECHNOLOGICAL DETERMINISM One of the hot chapters in the history of international communication or global communication
Introduction The computer and internet have revolutionized the operations of broadcast media outfits in several ways. Some of the significant contributions are: Content Creation
Abstract: The main objective of the study was to investigate celebrity endorsement and product patronage among youths with a particular focus on Baze University students
Abstract on ADVERTISING STRATEGY The study was on the thrust to investigate advertising strategy as a promotional tool in enhancing product acceptability with a particular
Introduction The attitude of modern government in Nigeria does not different from that of colonial government in terms of repressive laws against the press, especially
Introduction The mass media in Nigeria has evolved significantly over the years, from the traditional Iwe Iroyin newspapers to the modern digital media of today.
Introduction Communication is an essential aspect of human interaction that helps in conveying and exchanging information between individuals. Over time, scholars have provided various
Introduction/Digital Switch Over in Nigeria: Summary Digital Switch Over (DSO) in Nigeria refers to the process of transitioning from analogue to digital broadcasting. The
Introduction Digital Divide According to Katie (2021), digital divide refers to the gap between people who have access to digital technology and those who
Introduction Feedback in communication refers to the process of providing information or responses about a message or communication to the sender. It is an essential
INTRODUCTION: MEDIA REGULATION IN NIGERIA In Nigeria, the regulation of broadcast media organizations is carried out by the National
Introduction The regulation of broadcast media organizations in Nigeria, both formal and informal, has been subject to criticism for a variety of reasons. Formal Regulation:
The synergy between marketing, advertising and public relations lies in their shared goal of promoting and building a positive image for a company or brand.
INTRODUCTION The relationship between research, theory, and statistics is interdependent and complementary. Research provides the data needed to test theories,
INTRODUCTION The terms “fact” and “truth” are often used interchangeably, but they have distinct meanings. A “fact” is a statement that can be verified or
INTRODUCTION In-text citation is a method of indicating within the text of a document (such as an essay or a research paper) that a specific
INTRODUCTION: What is a Press Release? A press release is a written or recorded communication that is issued to members
Embarking on an MSc journey in Mass Communication involves the critical task of selecting a research-worthy project topic. The significance of data analysis, coupled with
TECHNOLOGICAL DETERMINISM THEORY Technological determinism is a theory that suggests that technology shapes and controls society and human behavior. This theory argues that technology is
WHAT IS MEDIATIZATION Mediatization is a concept that refers to the increasing influence of media in all aspects of society, including culture, politics, and social
PEDAGOGY OF THE OPPRESSED Pedagogy of the Oppressed is a book written by Brazilian educator Paulo Freire in 1968. The book is considered a classic
SOCIAL MEDIA VS NEW MEDIA Social media and new media are related, but not identical concepts. Social media refers to platforms that allow users to
INTRODUCTION The deregulation of broadcast media in Nigeria began in 1992 with the passage of the Nigerian Broadcasting Commission Decree No. 38, which established the
INTRODUCTION The history of broadcast media in Nigeria dates back to the colonial period, when the British government established the Nigerian Broadcasting Corporation (NBC) in
ABSTRACT: The core objective of this study was to investigate the influence of TV on the voting pattern of voters in 2023 General Elections on
Abstract: This study objective was to investigate the proliferation of F.M radio and its implications for media performance using Ray Power FM 100.5, Alagbado (private
Abstract: The research objective was to examine the impact of billboard campaigns on anti-cultism among students. Cultism’s activities have turn most of the school into
ABSTRACT: The study examined the influence of who wants to be a Millionaire TV programme on the social behaviour of the youths in urban areas
ABSTRACT: Mass media especially television has been a major agent of socialization and education in the society through edutainment programmes like Who Wants to be
Abstract: The research examined NTA indigenous broadcasting with a content analysis of NTA Yoruba channel on Startimes. The research was anchored on Uses and Gratifications
Abstract on Political Participation The study examined social media as tools for political participation . The emergency and proliferation of social media otherwise known as
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