ROLES OF INDIGENOUS COMMUNICATION TO MASS COMMUNICATION
Indigenous communication and mass communication are two different forms of communication that serve different purposes. Indigenous communication refers to the communication practices and traditions of indigenous people, which often involve oral storytelling, music, and other cultural expressions. Mass communication, on the other hand, refers to the dissemination of information to a large audience through various channels, including television, radio, newspapers, and the internet.
Despite their differences, indigenous communication and mass communication can complement each other and play important roles in contemporary society. Here are some of the ways in which indigenous communication can contribute to mass communication:
Preserving cultural heritage: Indigenous communication practices often involve passing down traditional knowledge and cultural values from generation to generation. By incorporating indigenous communication into mass communication, media producers can help to preserve and promote indigenous cultures, which are often under threat from globalization and modernization.
Providing diverse perspectives: Indigenous communication can offer a unique perspective on issues that may not be covered in mainstream media. By incorporating indigenous voices and stories into mass communication, media producers can help to provide a more diverse and inclusive representation of the world.
Building trust and credibility: Indigenous communication practices are often based on oral traditions and personal relationships, which can help to build trust and credibility with indigenous communities. By incorporating indigenous communication into mass communication, media producers can help to establish relationships of trust and respect with indigenous communities.
Fostering dialogue and understanding: Indigenous communication practices often involve listening and engaging in dialogue. By incorporating indigenous communication into mass communication, media producers can help to foster dialogue and understanding between different groups and communities.
Overall, the incorporation of indigenous communication into mass communication can help to promote cultural diversity, inclusivity, and understanding, and build stronger relationships between different communities.