The paper examined branding as a tool for increasing sales volume of a business organization with a study of Cadbury Nigeria Plc, Lagos state. Brand could either be a name, sign, symbol or design that differentiate a product, service or company from competitors for the customers to make purchase based on experience , no wonder it is said to enhance sales volume of an organization. Thus, the research was anchored on Individual Difference Theory. Also, the study used survey research method while the data collection instrument was questionnaire. Also, the researcher used 100 respondents drawn using purposive sampling method. That data …READ MORE …
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