INFLUENCE OF REALITY TV SHOW ON BRAND IMAGE

The research examined the influence of reality TV show on brand image using MTN Project Fame as a case study. MTN Project Fame is one of the strategies adopted to improve the image and enhanced the contribution of MTN to the hosting nation, by organizes different activities, programme and sporting events such as: “MTN Project Fame”, “Who wants to be a Millionaire” among other as give back strategies to improve corporate image. Quantitative research design was used while the data collection instrument was questionnaire. Since cross-sectional survey method was employed to elicit data from the students of University of Lagos, …READ MORE …