PROBLEMS OF PRIVATE MEDIA MANAGEMENT IN NIGERIA

1.2   STATEMENT OF THE RESEARCH PROBLEM             The research x-ray the problems and prospects of private media management with a particular reference to a single private broadcast media using African Independent Television.             No doubt to say the fact that management is not a bed of rose. With this backdrop, management has some problems in managing, controlling and commanding a media outfit.             Among the problems are motivations of diligent and intelligent staff in the organization, problem of leadership, individual difference can also not be overlooked.             Funding is another identified challenge because equipment in broadcast media are very expensive …READ MORE …

PROBLEMS AND PROSPECTS OF MEDIA MANAGEMENT IN NIGERIA

Management is core to every organization who is aiming at succeed whether or public organization to include media organization. The research therefore, examines the problems and prospects of media management in Nigeria with a case study of Osun State Broadcasting Corporation. Survey research method is adopted while 100 copies of questionnaire were administered to 100 respondents who were drawn using simple random sampling technique. Data collected were analysed using frequency and percentage method. It is safe to conclude that OSBC managerial approach to issues is effective, while management performance is very high. However, in adequate freedom, poor funding, infrastructural problem …READ MORE …