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ASSESSING THE POPULARITY OF FACEBOOK ADVERTISING

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online especially on Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research assessing the popularity of Facebook advertising in Osun State Polytechnic, Iree. Survey research method was adopted while questionnaire was adopted for gathering data. Multistage sampling method as probability sampling technique was used to select respondents. Two hundred and fifty (250) respondents were drawn among the students. The data collected …READ MORE …

AUDIENCE PERCEPTION OF FACEBOOK AS MARKETING MEDIUM

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online including Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research investigates audience perception of sponsored Facebook advertisement on Kwara State University students. Survey research design was adopted as a quantitative method using questionnaire for data gathering.  Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using simple …READ MORE …

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