PR UNIT AS AN INSTRUMENT FOR PROMOTING BRAND IMAGE IN BANKS IN NIGRIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The common aim of every business organization is to achieve growth, increase in turn over, assets
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The common aim of every business organization is to achieve growth, increase in turn over, assets
ABSTRACT: The study’s objective was to investigate the influence of reality TV shows on the brand image with a focus on MTN Project Fame. MTN
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