APPRAISAL OF MEDIA PREFERENCE BY THE PEOPLE

The research is on the thrust to appraise media preference among the people of Ilesha East local government particularly in Bolorundoro, Imo, Fandansi, Anaye and Okesa areas respectively. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that people in Ilesha use the media based on their need and there was no two people that share same gratifications at all time. Survey research method coupled with 200 copies of questionnaires were administered to respondents in Ilesa from which 180 copies were correctly filled and analysed using frequency and percentage table method with SPSS version …READ MORE …