No.1 Mass Communication Project Topics and Materials


(Last Updated On: 22nd October 2023)

ABSTRACT: The study analyzes the influence of news bloggers on journalists in Nigeria. The emergence, proliferation, and advancement in information and communication technology have brought about social media, blogging, and other digital platforms that have revolutionalized the practice of journalism not only in Nigeria but throughout the world. The research was anchored on Technological Determinism and Diffusion of Innovation Theory. The survey research method was used coupled with the questionnaire as a data collection instrument. The sample size for this research was sixty (60) journalists who were purposively drawn from NUJ, Press Centre, Osogbo, and another 5 bloggers that responded to the e-mail questionnaire. The data were collected face to face and online via a Google form that was sent to the bloggers’ email and Whatsapp. However, frequency and percentage were used to analyze the data. Findings show that blogging has reshaped the practice of journalism largely especially in the area of breaking news, interactivity, high feedback, multimedia contents development, live reporting, social sharing of content, and breaking the government monopoly and hegemony as citizens are no longer consumers of information but are now active as generators of information. It was recommended that blogging, online journalism, and multimedia journalism should as a matter of urgency be added to the curriculum of polytechnics, universities, and other related schools to enable graduates familiar with the neatly gritty of the new media.




1.1       Background to the Study

            The advancement of information and communication technology has revolutionized all facts of human activities including communication, interaction, and politics among others. Kur (2014) cited in Awake Magazine (2002) posits that the dynamic nature of the 21st century and more centuries to come rest on technological revolution.

            Olayinka (2018) further posits that the world has been condensed into a single electronic room where people can share information, ideas, and concept anywhere and anytime with just a click of a mouse or a torch of a screen/pad. According to Statista Research Department (2022), in this century, it is impossible to imagine the world without the Internet. Adding that as of April 2022, there were more than five billion internet users worldwide, which is 63.1 percent of the global population. Of this total, 4.7 billion, or 59 percent of the world’s population were social media users.

            Similarly, the Nigerian Communications Commission (NCC) puts Internet users in Nigeria at 151.4 million. Between 2019 and July 2022, the GSM operators added some 26 million new Internet users to the network. This is even as broadband phone traction surged, hitting 44.5 percent with some 84.9 million Nigerians enjoying the service (Adepetun, 2022).

            Without a doubt, Internet penetration is the main reason for the increasing rise of bloggers particularly news bloggers in Nigeria and the world all over (Adaramola, 2022). Hence, in recent years, the rise of digital media and the growth of the Internet has led to increased competition between professional journalists and amateur news bloggers.

            Traditional news organizations are facing new challenges as they compete with a growing number of citizen journalists, who are often able to publish their work more quickly and at a lower cost than traditional journalists (Nielsen, Cornia, and Kalogeropoulos, 2016).  Thus, bloggers and other citizen journalists take advantage of the global reach and low barriers to entry provided by the internet, allowing them to reach large audiences with their work.

            They also tend to be able to respond more quickly to breaking news events than traditional news organizations. However, this fast pace and relatively low threshold for entry have led to some concerns about the quality and accuracy of the information being disseminated (Nielsen, Cornia, and Kalogeropoulos, 2016).

            In contrast, professional journalists tend to have more training and experience in journalism or related fields and are held to higher ethical standards. They often work for established news organizations that have the resources to fact-check and verify the information they publish (Amobi and McAdams, 2014).

          Overall, the increased competition between news bloggers and journalists has led to a more diverse news landscape, with a wider range of voices and perspectives. Bloggers and journalists both produce content, but there are key differences between the two in terms of their training, experience, and professional standards (Amobi and McAdams, 2014).

            It should be noted that bloggers are typically individuals who write and publish content on their own personal websites or online platforms. They can be hobbyists, experts in a particular field, or even professionals in other industries who have a passion for writing and sharing their thoughts and ideas online. They typically do not have professional training in journalism and may not be held to the same standards of accuracy and fact-checking as journalists (Mudathir and Aasim, 2010).

            Journalists, on the other hand, are professionals who are trained in the craft of journalism and are usually employed by news organizations. They are expected to adhere to a set of ethical standards and guidelines, such as accuracy, fairness, and impartiality in their reporting. They often have years of experience in the field and are experts in their field of coverage. They can be reporters, editors, photographers, and more. That being said, as the line between amateurs and professionals is becoming blurrier in the age of digital media, the distinctions are not always that clear-cut. Many bloggers have gone on to become journalists and many journalists now maintain a blog (Mudathir and Aasim, 2010).

            According to Alao and Alao (2017), there were no blogs or bloggers in Nigeria until about 2 decades ago, and more proliferation in a decade. The major source of information for the public than was the mainstream media i.e. radio, television, newspaper, etc. But after blogs sprouted about twenty (20) years ago, the media landscape has greatly changed and redefined because people can now access information on the go, either in their home or office, in fact, practically everywhere and anytime information from far and near can be accessed, uploaded and shared with a click of the mouse and a touch of the screen (Alao and Alao, 2017). 

            Today, there are lots of blogs and bloggers offering varieties of information to the public that include news, other blogs focus on recipes, gossip, real estate, technology, fashion, politics, education, children, beauty, sport, and humor. The bloggers have become a permanent fixture in the media scene in Nigeria. In terms of information sources, blogs have undoubtedly displaced some of the space previously held by newspapers, television, and radio.

            In today’s ‘newssphere, what the mainstream media/journalists will be covering are already in the public domain offered by the bloggers. Even election results report that used to be the sole role of the traditional mass media are now in the hand of bloggers and citizen writers who use social media to share the election result batch by batch as the ballot count progresses.

                In Nigeria today, there are thousands of blogs that cut across, news, entertainment, gist, fashion, and lots more, some of them are Linda Ikeji’s Blog, BellaNaija, SisiYemmie, OgbongeBlog, 9jafoodie, Naija News, Bukas Blog, Naijabulletin, Jadore Fashion, Nigerian Wedding Blog, Wothappen, MPmania, TheNewsGuru, Wothappen, HiTNG Online (Feedspos 2023).

            To this end, the research is on the thrust to analyze the increasing competition between news bloggers and traditional journalists with a few to understand the level of competition, perceptions, and collaboration within the news spheres.

1.2       Statement of the problem

            Bloggers have become a key feature in today’s media environment, growing in number and influence in communication and (mass) media discourse (Baresch et al, 2011). Audiences are increasingly turning to blogs for news and information, with some bloggers outshining established media houses in breaking stories and allowing users to interact with them freely.

            The bloggers’ rising influence has made them acknowledged as key participants in providing news and information in the changing media environment, where the internet is becoming the main tool of communication. There is growing concern about the role of the bloggers in dissemination of information. This is particularly because most of them are not trained journalists, they operate outside many laws that govern journalistic practice, for instance, the ones covering the right to privacy and defamation, and most of the time they offer information that is not verified.

            It is against this background that the research analyzes the increasing competition between news bloggers and traditional journalists to ensure the level of competition, perceptions, and collaboration within the news spheres.

1.3       Objectives of the Study

The general objective of this study is to analyze the increasing competition between news bloggers and traditional journalists while the specific objectives are:

  1. To determine the impact of blogging on the practice of journalism?
  2. To ascertain how blogging is changing the perception of mainstream journalism.

1.4       Research Questions

  1. What are the impacts of blogging on the practice of journalism?
  2. In what ways has blogging changed the perception of mainstream journalism in Nigeria?

1.5       Significance of the Study

  • This study provides information that would help to understand the relationship between bloggers and journalists. It sheds light on the perceptions of journalists towards bloggers, who are seemingly taking over their work. It will help to know what motivates Nigerian bloggers, their role in the changing media environment, how they perceive their roles, and their views about mainstream journalists.
  • The study affords newspaper organizations the opportunity to work out modalities with a view to knowing what type of information people are seeking online and how to meet this gratification. It exposes more people to the existence of online news especially how to determine credible sources. This will turn to boost awareness and facilitate the patronage of online news especially among people.
  • The government through its various agencies such as NBC, and BON among others see more reasons and techniques on how to regulate online bloggers to prevent hate words and the spreading of propaganda that can mislead people.
  • Future researchers and students will find the material relevant as it will form bulk literature that exists in the field of mass communication, journalism, digital communication, etc that they can lay hands on when carrying out research related or similar to this.
  • Its findings generate debate on the work of bloggers and journalists in this era of rising internet use and stimulate further research on the subject. More importantly, the research provides and adds knowledge to the area under study.

1.6       Scope of the Study

The study which analyzes the increasing competition between news bloggers and traditional journalists has been narrowed down in scope to the journalists and bloggers in Osogbo. The geographical location of this study is Osogbo, Osun State. Hence, the choice of Osun State is due to its proximity to the researcher while it will also be difficult to study all journalists and bloggers in Nigeria due to inadequate time, funds, and other logistics.

1.7       Operational Definition of Terms

Analyzing: In this research, analyzing means carefully examining whether there is increasing competition between news bloggers and mainstream media/journalists.

Competition: This refers to the situation of whether news bloggers and journalists see each other as rivals. 

News Bloggers: In this study, news bloggers are online news platforms/social media that allow individuals to regularly self-publish information, and share ideas, news, commentaries, gossip, and analyses on various topics.

Blogger: A blogger is considered a person who runs a blog where anyone can post information e.g.,,,, etc.

Traditional Journalists: These are trained journalists in Nigeria as different from bloggers who either work as full-time staff or part-time with the responsibility of news gathering

Citizen journalism: In this study, news or news articles are written by any person who is not a journalist, usually a blogger but has access to the internet and seeks to promote a product, story, or certain course.



Format = MS Word, Price = ₦4000, Chapter = 1-5, Pages = 62, References = Yes, Questionnaire =Yes, Table of Contents = Yes and Abstract = Yes



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