The common aim of every business organization is to achieve growth, increase in turn over, assets and profit while that of non-profit have similar intention except for the sales of turnover. However, all of these depend on the public perception and goodwill of the organization otherwise known as image. A popular adage will say, “a good name is better than silver and diamond” i.e if one or an organisation has good reputation and integrity such could be entrusted for many good things which could in turn make one better or leave successfully. To business firm, good name is a soft …READ MORE …
Month: February 2018
SOCIAL MEDIA AS A TOOL FOR FASHION AWARENESS AMONG NIGERIAN YOUTHS
The research examines the social media as a tool for fashion awareness among Nigerian youths with a case study of RiteQuest University and University of Lagos (UNILAG). Social media has remained a platform for interaction, communication, and buying and selling especially in this era where advertisers are targeting youth everywhere including on social media and other online platforms to facilitate online shopping and change of attitude including pattern of fashion. Survey research method was adopted in which 200 copies of questionnaires were administered and 192 were retrieved and analysed using frequency and percentage. Findings show that 100% of the respondents …READ MORE …
PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATIONS IN NIGERIA
The research examines the Prospects and Challenges of Campus Broadcast stations in Nigeria with a focus on UNILAG FM 88.9 FM. The study was anchored on three management theories which are Behavioural and Human Relations Management TheorY, Fredrick Taylor’s Scientific Management Theory and Contingency Theory. Survey research method was adopted in which 100 copies of questionnaires were administered to respondents that were drawn within Unilag F.M Lagos using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method with SPSS version 20. Findings revealed that …READ MORE …
Problems and Prospects of Campus Radio in Nigeria
The research examines the problems and prospects of Campus radio in Nigeria with a focus on UNILAG 88.9 FM. The study was anchored on three management theories which are Behavioural and Human Relations Management Theory, Fredrick Taylor’s Scientific Management Theory and Contingency Theory. Survey research method was adopted in which 100 copies of questionnaires were administered to respondents that were drawn within Unilag F.M Lagos using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method with SPSS version 20. Findings revealed that fund is …READ MORE …
PROBLEMS AND PROSPECTS OF NEWSPAPER CIRCULATION IN NIGERIA
The study examined the problem and prospects of newspaper circulation in Nigeria (A study of the Nigerian Tribune and Punch Newspaper). The aim of the study is to look into one of the major stages of newspaper production process in Nigeria which is circulation. The study was anchored on System Management Theory which emphasized that no unit or department is useless rather they are all important to the overall success of the media outfits. The study employed survey research method to elicit data from the respondents and one hundred respondents were drawn through non-probability sampling method. Findings show that majority …READ MORE …
ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWSPAPERS IN NIGERIA
The growing number of internet users is one of the factors responsible for media convergence i.e reading, viewing and watching news online practicable. For instance, the number of internet users in Nigeria has further increased to 93.4 million, according to a new report on Internet status in the country. The report obtained by the Nigerian Communications Commission (NCC), the telecoms industry regulator, indicated the country has recorded about 14 per cent growth in mobile internet subscriptions between January and end of July 2015. According to the data, which shows that Nigeria’s mobile Internet ecosystem is …READ MORE …
How to write Project Proposal
Project proposal otherwise research or thesis proposal often come after a problem or a topic has been approved for a student. It is the proposal that will persuade and convince the project supervisor whether the supervisee is capable enough to handle the research or not. Therefore, a research proposal is an editable blueprint of how a research will be conceptualised and operationalised, i.e what is the problem to solve, why is it considered a problem and how to solve it. A proposal is thus define as a persuasive document or outline on how a problem can be solved …READ MORE …
SOCIAL MEDIA AS AGENDA SETTERS IN THE 2019 GENERAL ELECTION IN NIGERIA
The rising of social media in this digital era have altered political communication process and development in Nigeria in the last five years. Social media offer platform for political debates, political campaign and political mobilization especially in the 2019 General Election in Obabra Local Government of Cross Rivers state. The research therefore examines Social Media as Agenda Setters in the 2019 General Election in Nigeria (A case of social media usage by electorate in Obubra). Cross sectional survey research method was adopted in which data were collected among residents in Obubra L.G using questionnaire as a data collection instrument. Two …READ MORE …
INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS IN LAGOS CITY
The research explored the influence of billboard advertisement in buying products and services among pedestrians in Lagos city. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. Survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected using accidental sampling technique. …READ MORE …