The study examine the Impact of television commercials on purchasing habit of students of University of Lagos. The purpose of this research work is to find out the role of television commercials on purchasing habit of student with a special focus on University of Lagos. Survey method was adopted as research methodology with questionnaire as data collection instrument. Data were collected through questionnaire distributed to a sample of students selected to represent the entire population was asked the series of questions in the questionnaire and from the responses conclusion were drawn. However, it is obvious that impact of television commercials …READ MORE …
Month: November 2013
IMPACT OF INFORMATION TECHNOLOGY ON OPERATIONS OF THE COMMERCIAL BANK’S IN NIGERIA
Development in a country can be measured in terms of its overall social, economic and political development. But no matter how developed the country is, it cannot be self sufficient, there is an everyday urge to improve in the social relationship, economic development and in politics. In Nigeria, during the pre-colonial era, there is always an interaction which starts mostly from trading activity which enables the country to exchange what it has for what it requires. Trading was carried out among the various tribes that made up the present Nigeria nation through the primitive methods of trade by barter system …READ MORE …
MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION
Generally, the society believes that marketing activities start from when the product is made. However, marketing is an all encompassing scheme, which start from when start from a products concealing to when such product is distributed to the customers. Marketing as a discipline starts from when a particular producers is beginning to think about, what the people need, after a careful analyze to thinks about the quality of the product (with reference to the customer’s taste). The packaging material that would be suitable and attractive from such product to the consumers. All these facts started above can only be derived …READ MORE …
IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PRODUCTIVITY
A manner can good decision, sound plans and establish an effective organizational structure if the employees work hard and are being motivated. Communication occurs when a person transmits meaning, understanding message to another person or group. Having known this, it is of require good communication since it is regarded as the foundation upon which an organization system must be developed and maintained to get an idea passed across to other in order to bring intended performance. Furthermore, without the process of communication the various part of organization would not be bound together and the organization would not exist. In order …READ MORE …