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IMPACT OF TELEVISION COMMERCIALS ON STUDENTS’ BUYING HABIT

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ABSTRACT: The study examine the Impact of television commercials on students’ buying habit. Hence, the objective of this research was to evaluate the impact of television commercials on students’ purchasing habit with a special focus on University of Lagos. A survey method was adopted as research method with questionnaire as data collection instrument. The students of University of Lagos were selected using quota sampling technique. The data collected were analyzed in frequency and percentage method. The study finds out that the impact of television commercials habit plays an important role towards the influencing students’ purchasing habit. In conclusion, television commercials is assumed to be the inevitable way of motivating students to purchase a product or service.


 Keywords: TELEVISION COMMERCIALS


“IMPACT OF TELEVISION COMMERCIALS ON STUDENTS’ BUYING HABIT

WHAT TO EXPECT: (Format: MS WORD, Chapter 1-5, Abstract, Table of Contents, Questionnaire and References)


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Television Commercials

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