IMPACT OF CABLE TELEVISION ON CULTURAL IMPERIALISM

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Abstract

Western states like US, France, UK, etc are technological developed particularly in television and motion programmes this made them dominate other developing nations which include Nigeria as a a result Nigerians portray Western cultures and values cultivated through the media. On this thrust that the research examine the influence of cable television services on cultural imperialism and that is why research is anchored on cultural imperialism theory. Survey research method with questionanire was used to elicit data from respondents  who are DSTV viewers in Port Harcourt metropolis. Findings shows that majority of the respondents exposed themselves to television more than to other media and they rely on cable television particularly DSTV/GOTV, Startimes while about 21% are still fans of local stations. Also, viewing habit of the respondents shows that they were moderate television viewers as their watching pattern ranged bewteen 30 minutes- 6 hours. Though, many watch televison regularly at least 4 times in a week. Respondents have preference for foreign televison channels because they believe it  meets their gratification, offers quality of audiovisual, it has rich contents, it entertains and available all time unlike local television stations that close at 10 pm, 11, pm or 1 am.  They admitted that they were been exposed to illicit drugs, new sexual behaviour, dressing patterns and they also imminated foreign stars and celebrities. It is recommeded thatmedia managers and other stakeholders should improve and enhance the qualities of programme and equipment used in producing and distributing media contents in this advanced era.

CULTURAL IMPACT ON WOMEN EDUCATION IN SOME SELECTED COMMUNITIES IN AROCHUKWU LOCAL GOVERNMENT AREA OF ABIA STATE

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Abstract

Culture plays a crucial role in the formation, social development, socialization and entire personality composition of every member of a particular society. The research is thrust to examine cultural impact on women education in some selected communities in Arochukwu local government area of Abia state. Survey research methodology was used coupled with 200 respondents who were mainly women between the age of 15 and elected through non-probability sampling method. 180 copies of questionnaires were returned for analysis, the frequency and percentage method of data analysis was used. It was noted that if education of women or female child is subsidized or free it will motivate many willing children even the unwilling will be forced to school. While raising national awareness in girl-child education and increase political and financial commitment through advocacy and sensitization of policy makers at all levels, as well as parents, school authorities, other leaders and girls’ themselves.

INFLUENCE OF CARTOON IN COMMUNICATION EFFECTIVENESS (A case study of Nigerian Tribune Newspaper)

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Abstract

Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different role depending on the type of cartoon and caption used. Cartoon to many is an entertainment and funny graphics. One of the major reasons for using cartoon in newspaper is to set agenda on current issue or matter which may neither be expressed by news and features including editorial page. However, due to the power and freedom enjoy by cartoon which news, articles and editorial writers lack make it possible for cartoonists to use cartoon to tell what reporters and feature writers are afraid of writing. Therefore, the study shall base on the Place of Graphical Cartoon in Newspaper Publication with a particular reference to the Nation Newspaper.    

INFLUENCE OF HOME VIDEO ON THE MORAL BEHAVIOUR OF LEAD CITY UNIVERSITY STUDENTS

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Abstract

Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion that this research investigates the influence of home video on the moral behaviour of students. The research is quantitative with the use of cross sectional survey research method. The data collection instrument used in eliciting data from the respondents is questionnaire. Respondents were drawn from the Lead City University, using simple random sampling techniques. The research is anchored on cultivation theory and behavior theory. Research findings showed that, a great number of students in Lead University have access to lots of home videos and spending lots of hours. To this end, it is recommended that Nigerian Film Censor Board and other regulating agencies should monitor and filter films before sending them for sale. This is to upgrade the moral behavior of students.

TELEVISION AS A WATCHDOG AGAINST CHILD ABUSE, LABOUR, AND CHILD TRAFFICKING (A STUDY OF GARIKI RESIDENTS OF ABUJA METROPOLIS)

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Abstract

The aim of this study was to analyze the Influence of Television as a Watchdog against Child Abuse and labour with a particular focus to Child Trafficking. The study is anchored on agenda setting theory. The study used survey research method as quantitative design while questionnaire is used as a data gathering instrument. Respondents were drawn from Gariki using the purposive sampling technique in which 120 respondents were drawn as 100 copies of questionnaires were retrieved.  The collected data were analysised and interpreted using descriptive statistics i.e (frequency, percentage method coupled with tabulation) The study answered four research questions. From the research findings, it was observed that the programmes aired on AIT helped in discouraging the practice of Child Abuse and Labour. The study recommended that government should embark on public enlightenment programmes to educate the public on the social dangers of child abuse and labour, as well as child trafficking.

INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES

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Abstract

Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sectional survey research as a quantitative design was used. Questionnaire was used as a research instrument for collecting data from 100 respondents that were drawn from AfriCity University. Multi-stage sampling technique as probability sampling was used to select respondents from AfriCity University. Findings showed that advertisement has great influence on respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should extend their advertisement campaign to social media and other another online platform in order to reach multiple students.

SOCIAL MEDIA AS AN EFFECTIVE COMMUNICATION AND FEEDBACK PLATFORM FOR PUBLIC RELATIONS

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Abstract
The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. Technological Determinism Theory was employed to justify the research objective. The quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was a questionnaire. 100 copies of questionnaires were administered to one hundred respondents who were drawn using simple random sampling technique within the GLO Office, Ibadan. The data collected were analysed and interpreted using simple statistics frequency and percentage table method. Findings of the research revealed that Social media are an effective tool for communicating and redistributing news from traditional media sources. Finally, it was recommended that digital media or new media should form part of the curriculum for undergraduates in mass communication and public relations, in particular, this will equip them for digital practice.

TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS IN UYO

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ABSTRACT

Television as an audio-visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross-sectional survey research method was used as a quantitative design. Data were collected using questionnaire. The stratified sampling method was used to get the sample size. Data gathered from the study were analysed, tested and interpreted using descriptive statistics (sample percentage, frequency and table). The research finds out that majority of the respondents own a set of television and view Milo advertisement. The research is anchored on two theories which are perception theory and cultivation theory. The research recommends that adverting should be real and interesting so as to call and retain prospective buyers for the advertised product. And also the manufacturers of Milo beverage should try as much as possible to make their advert consistent in order to increase awareness and more patronage for consumers.

SOCIAL MEDIA AS AGENDA SETTERS IN THE 2015 GENERAL ELECTION IN NIGERIA

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Abstract

The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization especially in the 2015 General Election in Obabra Local Government of Cross Rivers state. The research, therefore, examines Social Media as Agenda Setters in the 2015 General Election in Nigeria (A case of social media usage by electorate in Obubra). Cross-sectional survey research method was adopted in which data were collected among residents in Obubra L.G using the questionnaire as a data collection instrument. Two hundred (200) copies of questionnaires were distributed, out of which, one hundred and ninety two (192) copies were retrieved and analysed. Findings show that many of the respondents participated in the 2015 election while they also search and participated in political debate and discussions on social media before, during and after the election with many served as voters during the 2015 elections. It is also established that through social media, citizens in Obubra L. G set agenda on different political matters, demonstrated high online debates and supports for political parties of interest. In the same vein, social networking usage during the election was very high for the first time in Nigeria political history, no wonder many submitted that their participation in the election was as a result of the online discussion platform such as facebook and twitters. Similarly, lots of respondents were busy reading and commenting on political matters during the 2015 electioneering period. It was recommended that social media should be improved to enhance better public mobilization, sensitization and true democracy in Nigeria through citizen sensitization programmes rather than hate words, name calling and posting of unverified information or result during election.

ROLE OF MASS MEDIA ON THE USAGE OF CONTRACEPTIVES BY RURAL WOMEN

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Abstract

This study appraising the contribution of broadcasting media in educating rural women towards contraceptives (A case study of women in Iree Community). The results indicated that mass media play important roles in disseminating contraceptive knowledge in our society is a major and credible source of information. It is observed that women who are regularly exposed to mass media messages have more knowledge about contraceptives than their counterparts. Survey research method was adopted with 100 copies of questionnaires were administered. It is concluded that community broadcasting media is educating the mass rural dwellers on how to utilise drug while it educates them on a matter of family planning and child spacing e.t.c unlike in the past where women used old and local materials such limestone, bitter lemon, charm and much more. It is recommended that mass media are advised to use a simple language and pictures to illustrate their message to enhance understanding among rural dwellers.            

EFFECTIVENESS OF MUSIC IN INDOMIE NOODLES JINGLE AND COMMERCIAL ON CHILDREN CONSUMPTION HABIT

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Abstract

The audiovisual nature of television makes it mirrors reality and is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch on television according to George Gerbner. Base on this assertion that this research examines the effectiveness of music in indomie noodles jingle and commercial on children consumption habit. Survey research method was adopted with 100 children were draw from Binta International Primary School as sample size who were between the age of 5-12. The results revealed that advertisements played a vital role in encouraging the family to list and making a better choice during shopping. Similarly, the larger percentage of children watched Indomie advert and like eaten indomie. The data were analysed using descriptive statistics (table, frequency and percentage method). It is recommended that advert should be structured in such a way that will not deceive children and it should perform the same functions as advertised to children while APCON should be mindful of the need to protect the public from deceitful and moral advertisements i.e advertisers should have respect for the minors by telling the truth in their message to avoid cheating under age.

 

INFLUENCE OF FREEDOM OF INFORMATION ACT ON JOURNALISM PRACTICE

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Abstract

There are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news reporting. These laws are meant to dictate to journalists what they should and should not publish. Whether in a military or a civilian government, these laws are always there to serve the objectives of the powers that be and to browbeat the press. It is this perception that the research examines the level of awareness of the Freedom of Information Act among journalists in Osun State since it was accented by the Former President Goodluck Jonathan administration. The research is anchored on the Libertarian and Democratic Participant Theory.  For the purpose of this study, survey research method was adopted while questionnaires were distributed to 120 selected respondents within Osun State Newspaper Correspondents Osogbo, to know how free is press under 1999 Constitution as amended using probability sampling technique (simple random method). The data collected were analysed using Descriptive Statistics i.e frequency and percentage method. Findings show that journalists can now perform their duties more effectively than before with the passage of the New Freedom of Information, although many journalists see no different in the way they operate especially those who are working in the government media. 

PUBLIC PERCEPTION OF MASS MEDIA AWARENESS ON CHILD TRAFFICKING

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CHAPTER ONE

Introduction

Background to the study

            Child trafficking or child abuse is one of the critical issues facing almost all societies of the world including the most civilised countries such as US, UK, France which has received several attentions locally and globally with the view to curb or eradicate all forms of abuse on children. The concept of child abuse is sometimes used interchangeably as child maltreatment but some researchers believe see child maltreatment as an umbrella term that covers neglect, exploitation, and trafficking of children. Read More …

ROLE OF NIGERIA FEMALE REPORTERS IN SPORT JOURNALISM

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Introduction

            Journalism is the collection, preparation and distribution of news and related commentaries and feature materials through such media as magazines, radio, television, the internet Ewuola, (2002).

            Journalism is saddled with the responsibility of finding facts, writing news, editing news and other editorial materials that are worthy of public interest for presentation. Journalists work in a radio, television, newspaper, magazine and online news e. t. c.  Read More …

IMPACT OF RADIO ON POLITICAL MOBILISATION AND EDUCATION ON VOTING HABITS IN UKANAFUN L. G.

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The research examines the impact of radio on political mobilisation and education on voting habits in Ukanafun Local Government. Without doubt mass media particularly radio plays a very prominent role in the political and socio-economic development of society. Because of the accessibility of radio signal in every nooks and cranny of society, it is very rich in educating, enlightening, mobilising the electorates for political participation. Survey research method was adopted coupled with 100 copies of the questionnaire that were printed and administered to the respondents in Ukanafun local government in which 90 copies were returned. The data were analysed using descriptive statistics (tables, frequency and percentage method. Findings showed that mass media especially radio provides avenue for the illiterate citizen to get information about political activities, it did educate and sensitize masses on various activities such as registration, how to handle voter’s card, what to wear during election, how to participate in political rally and campaign, to the activities on election day, coverage of election result, coverage of post-election activities like violence and tribunal. In short, it brings electoral activities to the doorstep of the electorate. It is therefore recommended that there should be more radio to serve different taste and language and radio should be free from few influential politicians to avoid turning the media into tools of propaganda. Read More …

TELEVISION PROGRAMMING AND VIEWERS PREFERENCES: A STUDY OF NTA VIEWERS IN LAGOS

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The research examined the television programming and viewers preferences with a study of NTA viewers in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on perception theory, uses and gratification theory and source credibility theory especially as it is obvious that people use the media for the different purpose that suit their gratifications and that no two people use the media same way and purpose whereas people also selectively expose themselves to some programmes and not others.  The research used survey research method coupled with 200 copies of questionnaires that were administered to respondents in Lagos from which 178 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Findings show that majority of the respondents (80.8%) watch NTA programmes on a regular basis, spending at least 1-6 hours watching which is still at on the average. It is further shown that a substantial number of the respondents watch news, movies and sport on television.  The respondents are light viewers who watched mostly at home, office/shop and hotel/bar or restaurants.  It is recommended that NTA and other broadcast media outfits should from time to time review their programme and carry out audience survey on their programmes to know the perception of the audience since the essence of a programme is the attention paid to it by the audience. Read More …

IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALE OF MTN PRODUCTS IN ENUGU METROPOLIS

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This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in MTN advert messages. In conclusion, television advertising has indeed connected MTN to Nigerians especially Enugu residents, by helping to create the initial awareness of their services, thereby promoting the demand and purchase of the company‟s product. Based on these findings, the study recommended that MTN-NG advertising unit should always conduct a research to help them reduce risk to a manageable proportion. To this end, the researcher recommended MTN-NG should in testify efforts in nourishing good customer‟s relationship and carry out research from time to time to find out new desires of their customers and ways to meet up in order to reduce risk to a manageable proportion. The research suggested that further studies should be carried out on the impact of MTN adverts in Newspapers, Magazines, and on Radio and the Internet. Read More …

Place of Photographs in Magazine and Newspaper Production

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The research examined the Place of Photographs in Magazine and Newspaper Production: An Appraisal of Tell Magazine and Sun Newspaper. The researcher employed the use of survey method alongside the use of questionnaire while eliciting data from the selected respondents. The research is divided into five main chapters. In chapter one of the study, the background to the study, objectives of the study, research questions, significance of study, limitations, scope of the study and definition of the terms. Similarly, some work from scholars were reviewed to give background to this study, while some theories relevant to this work such as agenda setting theory was adopted. It is obvious that photographs place a very prominent role in newspaper and the world of print media in general. It communicates messages even to the illiterates. A newspaper and magazine without the use of photograph will be noting but look like a letter or text book and such publication cannot interest readers. Also, photographs draw the attention of the reader to the most prominent news and issue especially when placed at the front page of a newspaper and magazine. In fact, the headline scanners and photo scanner always find it easy to know the most important news of the day. Without messing word, photographs communication message than what a thousand words can tell.

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INFLUENCE OF PHOTOGRAPHS ON READERS OF THE NIGERIAN OBSERVER NEWSPAPER IN BENIN CITY

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The study examined the influence of photographs on the readers of the Nigerian observer newspaper in Benin City. It is obvious that photographs play a very prominent role in newspapers and the world of print media in general. It communicates messages even to the illiterates. Quantitative survey research method was adopted in which questionnaire was used as data collection instrument. Findings have shown that a newspaper without the use of photograph will be nothing but look like a letter or textbook and such publication cannot interest readers. Also, photographs draw the attention of the reader to the most prominent news and issues, especially when placed on the front page of a newspaper while placement of photos are used to set agenda on what public will debate upon. It is recommended that print media should always use only the important photo that communicates the message in which the photo represents, and not just use any photo. Read More …

INFLUENCE OF OWNERSHIP IN RADIO NEWS COVERAGE

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Abstract
This study was undertaken to examine the influence of ownership in radio new coverage. Categories of media ownership in Nigeria are private owned and government owned but, the researcher concentrated more on government owned media since it is the researcher’s area of study. The point of the study is to determine the influence of ownership in radio news coverage to determine if, the news covered is owner’s interest or public’s interest oriented. A survey of the selected broadcasting stations news coverage for a period of two weeks was carried out with the use of questionnaires. The data obtained were used to obtain the frequency for the study. The data was analysed using the simple percentage method and chi-square. This was used to obtain percentage prominence and degree of freedom of news coverage the study. The result of the analysis revealed that radio news coverage is highly influenced by the owner’s (government) and the news that is covered is owner’s interest oriented instead of public interest-oriented. The research also shows that the government has an influence on radio news coverage. Recommendations were made base on the studies that the government should interference less in the running of the station and focus on subvention and overall performance of the station as a tool national developments covering news that are people’s interest oriented instead of owner’s interest oriented.

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IMPACT OF STATE BROADCASTING MEDIA ON VOTERS MOBILIZATION DURING ELECTION

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The research examines the impact of radio on the mobilization of the electorate for elections with a study of Ibadan North Local Government. Without doubt mass media particularly radio plays a very prominent role in the political and socio-economic development of society. Because of the accessibility of radio signal in every nooks and cranny of society, it is very rich in educating, enlightening, mobilising the electorates for political participation. Survey research method was adopted coupled with 100 copies of the questionnaire that were printed and administered to the respondents in Ibadan North local government in which 90 copies were returned. The data were analysed using descriptive statistics (tables, frequency and percentage method. Findings showed that mass media especially radio provides avenue for the illiterate citizen to get information about political activities, it did educate and sensitize masses on various activities such as registration, how to handle voter’s card, what to wear during election, how to participate in political rally and campaign, to the activities on election day, coverage of election result, coverage of post-election activities like violence and tribunal. In short, it brings electoral activities to the doorstep of the electorate. It is therefore recommended that there should be more radio to serve different taste and language and radio should be free from few influential politicians to avoid turning the media into tools of propaganda. Read More …

INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION AMONG UNDERGRADUATES

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Abstract

In this era of Information and communication technology, social media especially blog, YouTube, facebook, Whatsapp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The research investigated the influence of new media on information acquisition by undergraduates in Lead City University. New media has in the recent time turn the citizen not only as information consumers but also as information distributor which is now known as “Citizen Journalism”. Most citizens own their own blog, group and room on new media sites where they publish news stories and acquire more information. Others do get their stories from video tubes such as YouTube. Survey research method was adopted while questionnaire was developed as a research tool used to elicit data from the selected respondents. From the responses gathered, it was observed that majority of the students are having access to the new media or social media.  Students logged in regularly to WhatsApp, BBM and Facebook than on other social media. And as a result of this, the degree of new media usage among Lead City University students is high. Most of the users of new or social media spend 6-10 hour on a daily basis. In order to make online messages more accurate and credible government should make sure that owners of website and blogs within the country abide by the laws of defamation, obscenity, and invasion of privacy and this can be done by setting up a body whose sole responsibility is to monitor the manifest content of internet materials. Read More …

INFLUENCE OF MEDIA OWNERSHIP ON THE NTA AND AIT LAGOS

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ABSTRACT

The study was on the thrust to ascertaining the influence of media ownership on the NTA and AIT Lagos. i.e how the private and government ownership influence the operations and performance its broadcasting media because “he who pays the pipers dictates the tunes”.  Survey research method was adopted while respondents were simple random selected. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical procedure. Findings show that journalists working in private owned media are given free hands to operate professionally to some extent while is observes that AIT and NTA were not free from the ownership influence at all. It is recommended that NTA and AIT in Lagos, should as a matter of urgency improve their programming, as it has been revealed that audience of Lagos state use what they hear from television to a great extent. Read More …

APPRAISAL OF THE IMPACT OF INDIGENOUS SOAP OPERAS ON STUDENTS (A STUDY OF SUPER STORY)

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Abstract

The research appraised the impact of indigenous soap operas on the behaviour of students of tertiary institutions in Nigeria with a specific focus on the Laittos University. Soap opera as short and episodic drama air on the television usually on once in a week has become staple content and entertainment programme in the last few years especially since the arrival of the super story and others. Edutainment theory and cultivation theory were employed to justify the research objective. The research also employed survey research method in carrying out this research while questionnaire was designed to elicit responses from the respondents within the Laittos Universit, Ojo. Findings showed that indigenous soap operas have a great impact on the behaviour of the students of Laittos University, OJO. It also helps in maintaining and sustaining our local cultural value in the students. It is recommended that producers of indigenous soap operas on TV should improve the quality of the programmes to elicit more patronage and interest in the audience. Also, soap operas shown on TV stations should be upgraded to contain more educational values since it has a significant percentage of appeal amongst university students. Read More …

INFLUENCE OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF KWARA STATE UNIVERSITY, MALETE

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Abstract

Social media is one of the platforms on the internet visits by students of tertiary institutions on a daily basis with many spend lots of time chatting, dating, posting and interacting with friends and family while many busy gossiping and doing business. It is this notion that the research examines the influence of social networking otherwise known as social media on the academic performance of Kwara State University, Malete. The research is anchored on Technology Determinism Theory and Uses and Gratifications. Cross-sectional survey research as a quantitative method was adopted. The method of data collection for this study is questionnaire in which 200 copies of questionnaires were administered to two hundred students who were selected using multi-stage sampling technique as probability sample method.  From the findings, majority of the respondents are on one social network platform or the other such as Facebook, Whatsapp, Twitter, Badoo, Eskimi, Wechat, Instagram, etc and most of them login on a daily basis spending not less than 1 hour, therefore, most students spend less time on their academic work and more time on social networking sites these social networking sites also tend to affect grade points of the students as only 12.5% – 15.625% had excellent grades. It is recommended the use of social networking sites can be adopted as the tool for learning by to interact with lecturers and students, offering assignment through the platforms not given during the class, students can be reminded of assignments earlier given.

INFLUENCE OF DRTV ON THE VOTING PATTERN OF ASABA RESIDENTS IN THE 2015 ELECTION

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Abstract

The core objective of this research is to examine the influence of DRTV on the voting pattern of Asaba residents particularly in the 2015 Election. It is observed that television plays a very crucial role in Nigeria political process and development. Through television programmes and other activities, electorate and other stakeholders were enlightened, mobilized and participated. It was through the television political information such as voting method, how to dress at the polling unit, how to use PVC readers among other things. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. 150 copies of questionnaire were printed and distributed to the respondents within DRTV areas. The data were analyzed using table, frequency and percentage method.  Findings have shown that the role of (TV) mass media in political activities particularly in mobilizing and educating electorate cannot be over emphasized. Mass media especially radio provides avenue for the illiterate citizen to get information about political activities. It was recommended that television stations should as a matter of necessity ensure objectivity in their report and create platform for political discussion. Read More …

INFLUENCE OF ICTS ON NEWS WRITING, A STUDY OF PRACTICING JOURNALISTS IN OWERRI MUNICIPAL COUNCIL

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Abstract

This study “Influence of ICTs on news writing, a study of practising journalists in Owerri municipal council” has the positive impact on news writing and reporting because the advent of modern technology has really done a great thing in our country. It is relevant to journalism practice because every technological breakthrough brings with its new audience, new orientation, new prospects and challenges. For an organisation to effectively sell its products to an audience efficiently and effectively, it must have an efficient and adequate information technologies and corresponding knowledge of their uses. The objective of the study is to ascertain the influences of ICTs on journalism practice. It explored the impact of the technologies in news and information reportage. However, the research method used in the study is the survey research method on practising journalists. The sampling technique used was the purposive sampling technique which is the non-probability sampling technique, also the sample size was determined using the Taro Yamane’s formula (1964) which was 122. It used questionnaire to generate data and chi-square to test the hypothesis. The findings showed that Owerri based practising journalists were aware of ICTs, have access to ICTs and therefore make use of ICTs. ICTs have positive impact on news and information reportage. It recommends that capacity building is essential in the exposure of media practitioners to the requirements of technologies. Read More …

IMPACT OF RADIO AWARENESS CAMPAIGN ON GLOBAL WARMING

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Abstract

The aim of embarking on this study was to provide a well-detailed account on the Impact of Radio Nigeria Enugu’s awareness campaign on global warming using Emene community as the study area. The researcher used survey research design in the collection of data because it is easier to sought people’s opinion using questionnaire. The stratified sampling method was used to get the sample size for this study which is 150. Data gathered from the study were analysed, tested and interpreted using simple percentage, frequency tables and chi- square goodness of fit test which is used to test the hypothesis. The researcher was able to find out that majority of the respondents own radio set and listen to Radio Nigeria Enugu weather report. It also influences them positively. The theory that led support to this work is the agenda setting theory. The researcher, therefore, recommends that programmes on global warming report should be aired with local languages so as to make the message more effective and understandable by people of such communities. This will go a long to enhancing the campaign on global warming. And also more airtime should be allocated to the broadcast or report on global warming by Radio Nigeria Enugu. Read More …

IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON RADIO NEWS REPORTING

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ABSTRACT

This study is aimed at examining the impact of information and communication technology (ICT) on radio news reporting, a study of Atlantic FM Uyo. Broadcasting has been at the forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news per se, while listening to a cassette, compact disc or radio station etc. The quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was the questionnaire. Findings showed that the application of Information and Communication Technologies (ICTs) in broadcast reporting at Atlantic FM, Uyo, have helped to increase the performance of the station’s staff and boost the output of the radio station generally. It was therefore recommended that for more positive impact and better output in broadcast reporting at Atlantic FM, Uyo the management of the radio station should tackle the problems of staff to satisfy the need of those staff on the lower cadre which includes drivers, cleaners, messengers, gate men and plant operators. Read More …

ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER

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ABSTRACT

On yearly basis, Universities, Polytechnics, Media colleges and Institutes are graduating students hopefully to work in form of the media but the reverse appears to the case among the students particularly female ones who prefer other careers. This opinion requires the empirical studies to establish its real position; it is this notion that this paper examines the attitude and perception of female mass communication students of Kwara State University, Malete towards chosen journalism or its related arms like public relations as a career. The research was anchored on individual difference and perception theory. Survey research method was adopted while questions were administered to the respondents within the institution were drawn using multistage sampling procedure from 100-400 level. The data collected were analysed and interpreted using descriptive statistics (frequency percentage and tables). Findings show that majority of the respondents did not wish to practice journalism despite the years spent in learning, stressing that journalism is time-consuming job with no time for husband and children coupled with discriminations and other hazards attached to it especially during election, crisis etc. although some still believe that they can practice as either freelance or just as broadcasters. The research recommended that Media houses should make it as a point of duty to employ more of the female Journalists just like they employ the male Journalists. Men who are opportune to marry female Journalists should encourage them to practice their profession as this will broaden their horizon and also help the family to be current on things happening in the world while salaries of working Journalists should be increased so as to motivate and change the Negative Attitude of Female Mass Communication Students Towards Journalism A Career To Positive on one. Read More …