IMPACT OF RADIO ON VOTING BEHAVIOUR OF ELECTORATE IN EKITI GOVERNORSHIP ELECTION

Abstract The study examined the impact of radio on the voting behaviour of the electorate in the Ekiti governorship election with a particular focus on Ikole-Ekiti. Several efforts and empirical research have shown that mass media most especially radio plays a significant role in educating, enlightening, sensitizing and general mobilization of the electorate for political development. Radio is the most effective channels of political education because it offers signal in every nooks and cranny of society and it is very rich in educating, enlightening, mobilizing the electorates for political participation. Survey research method was adopted coupled with 100 copies of …READ MORE …