INFLUENCE OF SMS POLITICAL ADVERTISING ON VOTING PATTERN OF ELECTORATES IN THE 2019 ELECTION

ABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising on voting pattern of electorates in the 2019 election. Short Message Service otherwise known as SMS play a crucial role in political mobilization, political awareness and in influencing the voting behaviour of electorate as it was tested during the 2014 governorship election in both Ekiti and Osun State that is why it was also used in Abia State gubernatorial election. Survey research method was adopted coupled with 300 copies of questionnaire that were administered to the electorate to find out whether they receive …READ MORE …