APPRAISING THE IMPACT OF ICTs ON MASS MEDIA PERFORMANCE

The purpose of this study was to find out the impact of Information and Communication Technologies (ICTs) on mass media performance. The study was anchored on the Diffusion of Innovation theory. Survey research method was employed to carry out the research with 100 copies of questionnaire were administered to respondents within OSBC.  the data collected were analysed in frequency and percentage method. Findings showed that news gathering and dissemination, photo and video editing, adverts and commercials, and cartoons and animations are some of the areas in which the impact of ICTs have been felt in journalism. Also, findings showed that modern …READ MORE …