ATTITUDE AND PERCEPTION OF PEOPLE IN LAGOS METROPOLIS TOWARDS TRANSIT ADVERTISEMENT

The study is set out to examine the attitude and perception of people in Lagos metropolis towards transit advertisment. it should be noted that advertising campaign through moving objects have long been in existence and become more very popular in this era of digital printing with digital stickers and digital devices such as car and bus mounted outdoor LED. Do people actually pay attention to such advertisement and if they do, does it influence their buying habit like others, these and some other reasons warranted this paper to study the attitude and perception of people living in Lagos Metropolis towards …READ MORE …