TELEVISION PROGRAMMING AND VIEWERS PREFERENCES

The research examined the television programming and viewers preferences with a study of NTA viewers in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on perception theory, uses and gratification theory and source credibility theory especially as it is obvious that people use the media for the different purpose that suit their gratifications and that no two people use the media same way and purpose whereas people also selectively expose themselves to some programmes and not others.  The research used survey research method coupled with 200 …READ MORE …