AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION COVERAGE OF POLITICAL NEWS IN LAGOS STATE

The research examines audience perception on coverage of political news of Africa Independent Television (AIT) in Lagos metropolis Lagos state with the view to know the impact of television in reporting political activities. The research is anchored on Agenda-Setting Theory, Democratic Participant and Social Responsibility Theories. Cross-sectional survey research was adopted while the data collection instrument is a questionnaire. Descriptive Statistical was used to analysed the data collected (frequency percentage and tables. A total of 400 copies of the questionnaire were distributed. The number of the retrieved questionnaire was 280, representing 70% response rate. Results showed that audience attach importance …READ MORE …