TELEVISION AS AGENT OF MASS MOBILIZATION AND SOCIAL CHANGE

Sustenance of culture, value, norms, and other forms of socialization is core to human society and one of the easiest and effective ways to achieve it through mass media involvement especially radio and television.  Mass media particularly radio and television has been a major agent of mobilization, socialization and tools for social changes especially now that people depend on mass media for messages, instruction and information as agenda setter. The research therefore, aims at examining television particularly Nigeria Television Authority (NTA) as an agent of mass mobilization and social change among residents of Ajeromi Ifelodun local government area of Lagos …READ MORE …