INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIAN

The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to Garbner, G. et. al (1980). Survey research method was used coupled with one hundred (100) respondents while ninety (90) questionnaires were retrieved. The data were analyzed and interpreted using the table, frequency and percentage method. Also, cigarette/tobacco advertisement influences the smoking …READ MORE …

IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALE OF MTN PRODUCTS

This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in MTN advert messages. In conclusion, television advertising has indeed connected MTN to Nigerians especially Enugu residents, by helping to create the initial awareness …READ MORE …