INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS

The study investigated influence of women image in products and services advertising campaign because today, there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, magazine, …READ MORE …