APPRAISAL OF THE IMPACT OF INDIGENOUS SOAP OPERAS ON STUDENTS (A STUDY OF SUPER STORY)

Abstract The research appraised the impact of indigenous soap operas on the behaviour of students of tertiary institutions in Nigeria with a specific focus on the Laittos University. Soap opera as short and episodic drama air on the television usually on once in a week has become staple content and entertainment programme in the last few years especially since the arrival of the super story and others. Edutainment theory and cultivation theory were employed to justify the research objective. The research also employed survey research method in carrying out this research while questionnaire was designed to elicit responses from the …READ MORE …