STUDENTS PERCEPTION OF TELEVISION REALITY PROGRAMMES: A STUDY OF THE VOICE

The study examined students’ perception of television reality programmes with a specific focus on the Voice Reality Show. It is a music competition, music coaching and music mentorship which involved music superstars and upcoming artiste. The uniqueness of the show includes the prize award, recording deal, voters’ contribution and host of other. The study was anchored on the framework of Cultivation Analysis and Social Learning Theory. Survey research method was adopted in which 129 copies of questionnaires were administered and 120 copies were retrieved. Descriptive statistics particularly frequency and percentage method of data analysis was used. It is obvious that …READ MORE …