SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS

The core objective of the research was to examine the influence of social media on the practice of public relations using public relations practitioners in Lagos state as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. Researcher adopted survey method coupled with 100 copies of questionnaires that were administered to one hundred respondents who were drawn using simple random sampling technique within the NIPR Lagos. The …READ MORE …

Influence of Social Media on the practice of Public Relations in an Organisation

The research which examined the Influence of  Social Media on the practice of Public Relations in an Organisation  with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals because of its cost effectiveness, speed delivery of message, effective feedback and interactive. This new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice …READ MORE …