INFLUENCE OF SOCIAL MEDIA ON NIGERIAN UNDERGRADUATES DRESSING HABIT

The research examines the influence of social media on Nigerian university undergraduates dressing habit with a focus on Wesley University and Obafemi Awolowo University. Social media have remained platform for interaction, communication, shopping especially in this era where advertisers are targeting youth everywhere including on social media and other online platforms in order sell while exposure to how other people dress have influence their fashion shopping and dressing mannerism. Survey research method was adopted in which 200 copies of questionnaires were administered to students from the duo institution out of which 192 were retrieved and analysed using frequency and percentage …READ MORE …