PERCEPTION OF UNIVERSITY UNDERGRADUATES ON THE EFFECTIVENESS OF SOCIAL MEDIA IN GUBERNATORIAL ELECTIONS IN KWARA STATE

Abstract The study basically examined the Perception of University Undergraduates on the effectiveness of Social Media in Gubernatorial Elections in Kwara State”. The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization. Survey research method was adopted in which data were collected among Kwara State University students using questionnaire. Four hundred (400) questionnaires were distributed, out of which, three hundred and sixty (360) copies were retrieved and analysed. Findings show that many …READ MORE …