IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA

Abstract The study was basically developed to examine the impact of ICT on advertisement practice in Nigeria: An evaluation of Globacom Products. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Critical reviews to related literature were made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. 160 questionnaires distributed within GLO Head Office Lagos. Findings showed that advertising plays an important role on changing the consumer behaviour and …READ MORE …