Audience Perception and Believability of Social Media Advert: A study of Facebook

The research examined audience perception and believability of social media advertisement with a focus on Facebook adverts among university of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. The study is anchored on Technological Determinism Theory. Survey research method was used and questionnaire was also adopted to gather data from over 200 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of …READ MORE …

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