IMPACT OF SILVERBIRD ENTERTAINMENT PROGRAMMES ON YOUTHS IN LAGOS METROPOLIS

This research work was aimed at analysing the impact of Silverbird entertainment programmes on youths in Lagos metropolis. Cultivation theory was used to advance how television influence behaviour in of youth in Lagos. The research method used was the survey method and questionnaire was the instrument. Simple random sampling was used to select respondents within Lagos metropolis. The research used descriptive statistics with the use of frequency and percentage table was used to present the data collected. Out of 200 copies of the administered questionnaire, only 180 were fully completed and analysed. Findings show that (66.7%) strongly agreed that tv …READ MORE …