INFLUENCE OF SEX APPEALS IN ADVERTISEMENT ON PRODUCTS AND SERVICES AMONG STUDENTS

The study was on the thrust to survey the influence of sex appeals in advertisement on products and services among students. There is no gaining saying in the fact that that ladies are portrayed in advertisement especially in this era when sex have become an instrument of attraction in advertisement. The research was anchored on AIDA and Theory and Individual Difference Theory. Survey research method was used to select respondents among students of University of Lagos. Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as …READ MORE …