MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION

Generally, the society believes that marketing activities start from when the product is made. However, marketing is an all encompassing scheme, which start from when start from a products concealing to when such product is distributed to the customers. Marketing as a discipline starts from when a particular producers is beginning to think about, what the people need, after a careful analyze to thinks about the quality of the product (with reference to the customer’s taste). The packaging material that would be suitable and attractive from such product to the consumers. All these facts started above can only be derived …READ MORE …