ROLE OF RADIO IN MOBILIZING ELECTORATES FOR THE GENERAL ELECTION

Several efforts and empirical researches have shown that mass media most especially radio plays a significant role in educating, enlightening, sensitizing and mobilizing the electorate for electioneering. It is on this believe that the study examines the role of radio in mobilizing electorates for the General Elections with a particular focus on Ogbia Local Government of Balyesa. Radio is the most effective channels of political education because it offers signal to every nooks and cranny of society and it is very rich in educating, enlightening, mobilizing the electorates for political participation. The quantitative research design was used in which cross-sectional …READ MORE …