ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION

The study basically examined the Roles of Public Relations in Enhancing Customers’ Satisfaction with a case study of PZ Nigeria Plc. Therefore, public relations has remained a powerful tool in building and maintaining mutual understanding between the company its various public, It also help in building good image and satisfy the needed information by customers on behalf of a company. The role of public relations cannot be overlooked because a company with bad image cannot succeed in any competitive market and as a result of this, companies and individuals are engaging the service of public relations to help build, maintain …READ MORE …