INFLUENCE OF GRAPHICS COMMUNICATION ON THE NEWSPAPER PUBLICATION AND PATRONAGE

The study examines the influence of graphics in newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent role in a newspaper and in the print media generally. It communicates messages even to the illiterates. Findings show that graphics draw the attention of readers to the most prominent news and issue especially when placed at the front page of a newspaper while it also used to set agenda on what public will debate upon that day. In fact, the headline scanners and graphics scanner always find it easy to know the most important news of the day. …READ MORE …