Television is one of the powerful agents of socialization where people cultivate some habits because it mirrors reality. One of the ways television stations achieve this is though reality television show. This kind of show has influenced people especially the adolescents on their day to day activities including their decisions and attitudes towards dealing with real life encounters. The research thus assesses reality TV show on broadcasting station audience while the paper is anchored on cultivation theory and uses and gratifications theory. Survey research is used with questionnaire to elicit responses from the respondents that were purposively selected from AIT …READ MORE …
Tag: REALITY tV
PERCEPTION AND ATTITUDE OF IGBENEDION UNIVERSITY STUDENTS ON BIG BROTHER AFRICA SHOW
The research is geared towards examining the perception of Igbenedion University Students on Big Brother Africa Reality Show. It is very clear that most of the reality shows like “Big Brother Africa” “Who wants to be a Millionaire” and host of others influence the action, reaction and behaviours of the viewers. The research is anchored on Cultivation Theory and Uses and Gratification Theory respectively. The research is quantitative in nature and survey research method was used. The instrument for data collection was questionnaire in eliciting data from the respondents who were Igbenedion University Students. Multistage sampling method as probability sample …READ MORE …