INFLUENCE OF REALITY TV SHOW ON BRAND IMAGE
ABSTRACT: The study’s objective was to investigate the influence of reality TV shows on the brand image with a focus on MTN Project Fame. MTN
13th September 2016
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ABSTRACT: The study’s objective was to investigate the influence of reality TV shows on the brand image with a focus on MTN Project Fame. MTN
ABSTRACT: Television is one of the powerful agents of socialization where people cultivate some habits because it mirrors reality. One of the ways television stations
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