INFLUENCE OF REALITY TV SHOW ON BRAND IMAGE

The research examined the influence of reality TV show on brand image using MTN Project Fame as a case study. MTN Project Fame is one of the strategies adopted to improve the image and enhanced the contribution of MTN to the hosting nation, by organizes different activities, programme and sporting events such as: “MTN Project Fame”, “Who wants to be a Millionaire” among other as give back strategies to improve corporate image. Quantitative research design was used while the data collection instrument was questionnaire. Since cross-sectional survey method was employed to elicit data from the students of University of Lagos, …READ MORE …

ATTITUDE OF NIGERIANS STUDENTS TOWARDS REALITY TV SHOWS

Television is one of the powerful agents of socialization where people cultivate some habits because it mirrors reality. One of the ways television stations achieve this is though reality television show. This kind of show has influenced people especially the adolescents on their day to day activities including their decisions and attitudes towards dealing with real life encounters. The research thus assesses reality TV show on broadcasting station audience while the paper is anchored on cultivation theory and uses and gratifications theory. Survey research is used with questionnaire to elicit responses from the respondents that were purposively selected from AIT …READ MORE …

APPRAISAL OF REALITY TV SHOW ON BROADCAST MEDIA AUDIENCE

Television is one of the powerful agents of socialization where people cultivate some habits because it mirrors reality. One of the ways television stations achieve this is through reality television show. This kind of show has influenced people especially the adolescents on their day to day activities including their decisions and attitudes towards dealing with real-life encounters. The research thus appraises reality TV show on broadcasting station audience while the paper is anchored on cultivation theory and uses and gratifications theory. Survey research is used with a questionnaire to elicit responses from the respondents that were purposively selected from AIT …READ MORE …