APPRAISAL OF REALITY TV SHOW ON BROADCAST MEDIA AUDIENCE

Television is one of the powerful agents of socialization where people cultivate some habits because it mirrors reality. One of the ways television stations achieve this is through reality television show. This kind of show has influenced people especially the adolescents on their day to day activities including their decisions and attitudes towards dealing with real-life encounters. The research thus appraises reality TV show on broadcasting station audience while the paper is anchored on cultivation theory and uses and gratifications theory. Survey research is used with a questionnaire to elicit responses from the respondents that were purposively selected from AIT …READ MORE …