Quantitative Research: Brief Overview

            Research is said to be quantitative when it objectives and intention is to collect numerical and statistical or numerical analyse data often collected from surveys, content analysis, poll etc Its main characteristics are: The data is usually gathered using structured research instruments. The results are based on larger sample sizes that are representative of the population. The research study can usually be replicated or repeated, given its high reliability. Researcher has a clearly defined research question to which objective answers are sought. All aspects of the study are carefully designed before data is collected. Data are in the form …READ MORE …