ROLE OF PUBLIC RELATIONS IN A MANUFACTURING COMPANY

The research is set out to examine the role of public relations in a manufacturing company with a focus the chi-limited Lagos. It is noted that well established Public Relations practice go a long way in creating unimaginable reputation for an organisation. Survey research method with questionnaire a tool for data collection was used coupled with accidental sampling technique. Frequency and percentage method of data analysis was used with tables. Findings show that PR of Chi-Limited provides adequate feedback and platform to manage the ply and complaints this which has enhanced customer satisfaction and mutual understanding and it also use …READ MORE …

IMPACT OF PUBLIC RELATIONS IN ENHANCING HARMONY IN HIGHER INSTITUTIONS

Many authorities have contributed immensely to the success of defining public relations. The IBPR defines public relations as a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to Roger Hayward as quoted by Adegoke (2001:1) public relations is the propagation of the personality of the organization. This states the importance of communication between the organization and its publics. Roger Hayward’s definition has something to do with the British Institute of Public Relations (IBPR) definition because both state the duty of public relations officers in promoting, projecting and representing the organization …READ MORE …

IMPACT OF PUBLIC RELATIONS IN A MANUFACTURING ORGANIZATION

This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. Survey research method was adopted in which data collection instrument was questionnaire. It was revealed from the findings that public relations is an essential ingredient for the growth and success of an organization. It was also discovered that public relations differ from advertisement and propaganda because public relations aim …READ MORE …