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IMPACT OF PUBLIC RELATIONS IN ACTUALIZATION OF ORGANISATION’S OBJECTIVES

The research examines the impact of public relations in actualization of organisation’s objectives with a specific focus on the Nigeria Brewery, Ibadan. It has been established in this research work that role of public relations practice in any organization cannot be easily fathom. The research work was justified on the framework of Systems Theory and Situational Theory. The study used survey research method while questionnaire was used to collect data from 154 respondents that were purposively selected from the Nigeria Breweries Plc out of which 142 copies that were correctly filled were analysed in frequency and percentage method. Findings show …READ MORE …

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