PUBLIC RELATIONS COPY AND ITS NECESSITY

Introduction             It should be recalled that public relations is a deliberate planned and sustained efforts to establish and maintain mutual understanding between an organisation and it publics. It means that an organisation, individual or institution has so many publics that it deals with at one time or the other and this publics can be reached through different copy and platform depend on the issue, problem or condition necessitate the communication.             For the fact that public relations has to communicate to the organisation, individual or institution public it does this by writing or present it by spoken whichever way …READ MORE …