PROBLEMS OF PRIVATE MEDIA MANAGEMENT IN NIGERIA

1.2   STATEMENT OF THE RESEARCH PROBLEM             The research x-ray the problems and prospects of private media management with a particular reference to a single private broadcast media using African Independent Television.             No doubt to say the fact that management is not a bed of rose. With this backdrop, management has some problems in managing, controlling and commanding a media outfit.             Among the problems are motivations of diligent and intelligent staff in the organization, problem of leadership, individual difference can also not be overlooked.             Funding is another identified challenge because equipment in broadcast media are very expensive …READ MORE …