IMPACT OF FACEBOOK, TWITTER AND YOUTUBE AS AN EMERGING MEDIA OF POLITICAL COMMUNICATION IN NIGERIA

The media may not tell us what to think but it may tell us what to think about, this is the cardinal assumption on which the Agenda Setting Theory of the media revolved and it is on this that the research is anchored because one of the core ingredients of election is to mobilize many supporters because election is a game of majority and whoever has the majority carry the ballot. However, getting the majority requires lots of efforts and one of such efforts is to involve the mass media. It is on this notion that this research examined the …READ MORE …

INFLUENCE OF SMS POLITICAL ADVERTISING ON VOTING PATTERN OF ELECTORATES IN THE 2019 ELECTION

ABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising on voting pattern of electorates in the 2019 election. Short Message Service otherwise known as SMS play a crucial role in political mobilization, political awareness and in influencing the voting behaviour of electorate as it was tested during the 2014 governorship election in both Ekiti and Osun State that is why it was also used in Abia State gubernatorial election. Survey research method was adopted coupled with 300 copies of questionnaire that were administered to the electorate to find out whether they receive …READ MORE …